Carlos Vives Has Something New To Sing About: His Milk Mustache!

Carlos Vives Has Something New To Sing About: His Milk Mustache!

Milk's protein: the key to a rocking breakfast for Colombian icon and multi-Grammy winning recording artist

MIAMI, July 31, 2013 /PRNewswire/ -- Currently on world tour, multi-platinum recording artist, actor, entrepreneur, and father of four, Carlos Vives powers his mornings with milk's high quality protein at breakfast. Best known for his care-free essence and deeply rooted music style, Carlos isn't laid back about his family's nutrition. He ensures that he and his children start every day with a good breakfast including naturally nutrient-rich milk. With 9 essential nutrients including more protein than an egg, it's a go-to for this busy dad.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/62754-got-milk-carlos-vives-grammy-winner-milk-mustache

(Photo: http://photos.prnewswire.com/prnh/20130731/MM55825 )

Making it into the hearts and homes of Hispanics across the country with his vallenato tropi-pop fusion tunes, and adoration for his family... it was no surprise he is the perfect choice as the face of the new Hispanic got milk? campaign. The got milk? ad with Carlos Vives will launch in national Hispanic magazines next month highlighting the benefits of starting the day with milk's 8 grams of protein in every 8oz serving.

"I love to drink an ice cold glass of milk with breakfast. It gives me protein and other nutrients I need and energy to help me get through my morning and prepare for my performances," said Vives. He added "You could say that like milk, I'm powered by protein."

For a behind-the-scenes look at Carlos' got milk? photo shoot, visit us at BigotedeLeche.com or Facebook.com/BigotedeLeche. There, you'll find exclusive photos from the shoot in addition to recipes, tips, and much more on the importance of starting every day with a nutritious breakfast that includes milk for a good source of high quality protein.

About Carlos Vives:
Carlos Vives is one of music's most influential artists. With over 17 million albums sold, 1 Grammy and 4 Latin Grammys, 18 Grammy nominations (American & Latin), and multiple gold and platinum albums, he became the first Colombian artist to take home a gramophone from the American Recording Academy. Carlos Vives, in less than five months has charted two number one singles without having released a new album in years. An artist who holds his country in his heart, he is a Good Will Ambassador for UNICEF. In 2012 he participated as a judge on The Voice Colombia, and his new album, Corazon Profundo debuted #1.

About the National Milk Mustache "got milk?"® Campaign:
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache "got milk?"® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. The Breakfast Project was created to help make over America's mornings. It's a movement to celebrate breakfast and encourage healthier choices like milk in the morning. The Breakfast Project aims to demonstrate the value of a good breakfast for all, and inspire more Americans to start their day with a healthy breakfast that includes milk. For more information, go to www.proyectodesayuno.com or Facebook.com/BigotedeLeche. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?®" Campaign. MGSCOMM is the agency for the Hispanic Milk Mustache "got milk?"® Campaign.

CONTACT:
Janessi Trillas
786.433.4098
janessi@mgscomm.com

SOURCE The Milk Processor Education Program (MilkPEP)

Photo:http://photos.prnewswire.com/prnh/20130731/MM55825
http://photoarchive.ap.org/
Video:http://www.multivu.com/mnr/62754-got-milk-carlos-vives-grammy-winner-milk-mustache
The Milk Processor Education Program (MilkPEP)


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