Vodafone Chooses German Start-up wywy to Synchronize TV and Online Advertisements in Real Time

Vodafone Chooses German Start-up wywy to Synchronize TV and Online Advertisements in Real Time

MUNICH and BERLIN, June 27, 2013 /PRNewswire/ --




- Vodafone will be one of the first advertisers globally to initiate mobile
advertising campaigns in sync with their TV commercial broadcasts
- wywy and revcloud launch unique partnership to provide synchronized TV and
Second Screen campaigns by combining ACR and RTB technologies


The synchronized advertising specialists at wywy (http://www.wywy.com) have
secured a unique partnership with the real-time bidding (RTB) platform revcloud
(http://www.revcloud.net) for a Germany-wide cross-media campaign between television
and the web. With wywy's proven Automated Content Recognition (ACR) technology, it is now
possible for advertisers to deliver digital campaigns on mobile websites and apps
simultaneously with the airing of their TV commercials. Vodafone will be the first
customer to take advantage of the synchronized advertising solution.



Parallel online campaign provides immediate feedback channel for television
advertisers wywy's solution comes at an inflection point in the media industry. Recent
studies show that over half of TV viewers are online using a smartphone or tablet while
watching TV.* This information is immensely valuable in targeting television viewers and
maximizing TV advertising budgets. Christian Zimmer from Media Team OMD, Vodafone's
advising agency for the campaign, explains: "Our clients are increasingly requesting a
cross-media campaign that incorporates the extension of TV advertising to the Second
Screen. No wonder: Smartphones enable TV viewers to engage much more intensively with a
message or brand, and all in real-time."



wywy detects, revcloud delivers



Through the real-time recognition of TV commercials, wywy's "LiveAd Flash" product
allows current television advertising to align with an online campaign. wywy does so by
sending a real-time commercial recognition message to the revcloud system. The real-time
bidding platform then immediately activates campaigns on mobile websites and apps with
banner advertising corresponding to the current TV commercial.



Dr. Andreas Schroeter, Co-founder and Managing Director of wywy, sees the
synchronization of TV and online advertising as a significant collaboration between the
two channels: "Every year billions are spent on TV ads in the hopes that viewers retain
the information and remember the brands on their next shopping trip. Now, the integrated
campaigns provide the possibility for viewers to have an immediate interaction with
companies and products."



Simon Schier, CEO of revcloud, adds, "The market for online advertising has rapidly
grown in recent years, and the potential is limitless. At the same time, TV commercials
are still one of the major forms of advertising for many companies. With the current
cooperation, we bridge the gap between the two channels."



* Nielsen
[http://www.nielsen.com/us/en/newswire/2013/action-figures--how-second-screens-are-transforming-tv-viewing.html ]
(June 2013)



About wywy



wywy specializes in synchronized broadcast detection and interactivity solutions.
wywy's technology synchronizes accompanying TV applications in real-time with the actual
live broadcast. This creates new possibilities for interactive TV in the growing market of
second-screen applications and interactive advertising. Through its wholly owned
subsidiary Idioma Ltd., wywy has been a provider of broadcast monitoring and automated
detection technologies to a global client base since 2001.



About revcloud



revcloud is the first German Real-Time Bidding (RTB) Trading Desk. As a Demand Side
Platform (DSP) we make it possible for companies to switch to real-time bidding
advertising with our self-service interface within minutes. Through the possibility of
booking individual placements, the support of retargeting and the combination of your
advertisements with profile data from Data Management Platforms (DMP) to target individual
user groups, we use the most modern bidding strategies to make your graphical
advertisement as successful as keyword advertising.




Press contact wywy: Michaela Krause | +49-89-4161432-22 | presse@wywy.com
Press contact revcloud: Sabine Weyel | +49-30-27-59-59-73-11 |
sabine.weyel@tonka-pr.com


wywy GmbH


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