Omnifone Provides Backbone for Guvera's Digital Music Service

Omnifone Provides Backbone for Guvera's Digital Music Service

Will support future expansion into Asia Pacific markets

SINGAPORE, May 22, 2013 /PRNewswire/ --



Omnifone, the leading B2B provider of global cloud music services, today announces
that it is powering Guvera's digital music service. Available in Australia and the US,
Guvera will utilise the core competencies of Omnifone's innovative cloud-based music
platform, MusicStation(R).



Bolstering Guvera's existing infrastructure to streamline content ingestion and
delivery, Omnifone will support it in existing territories and fast track future expansion
into new markets including Asia. The proliferation of smart phones and high speed
connectivity has led to an increased demand for legitimate digital music services in the
region. Analysts at [i]Ovum predict the Asia Pacific digital music market will grow 44 per
cent by 2017 as a result of consumers migrating to subscription services.



Omnifone is responsible for full content lifecycle management including delivery,
search and reporting. Guvera's web client applications are built using Omnifone's industry
leading RESTful web services API, Warp.



Guvera's innovative streaming and download service provides users with on-demand
access to millions of songs on web and mobile devices. Its unique brand-funded business
model makes Guvera the only digital music provider to offer a truly unlimted music
experience. As advertisers sponsor music channels containing tracks associated with their
brands, users can access songs within these channels as often as they like and without ad
interruption.



Darren Herft, Executive Chairman, Guvera Limited, said: "We are pleased to announce
our new relationship with Omnifone which will enable us to deliver the most comprehensive
and latest music service to new markets such as Asia Pacific, both on web and mobile
devices. We look forward launching Guvera's ad-funded (brand sponsored) platform in the
region."



Jeff Hughes, CEO, Omnifone, said: "Guvera has pioneered a ground-breaking ad-funded
business model which is appealing to rights holders and users alike. We are confident it
will gain the same momentum in new markets where legitimate digital music consumption is
increasing. We are excited to welcome Guvera onto our platform which will enable it to
achieve global scale and respond to new trends and demands seamlessly."



"In the long term, we are continuing to adapt our proposition to enable digital music
services of varying sizes gain market entry and achieve a similar global reach quickly."



About Omnifone



Founded in 2003, Omnifone is an independent business-to-business provider of global
cloud-based digital music services. Omnifone develops, licenses and manages scalable
digital music services to enable customers, including Sirius XM Radio, Sony Music
Unlimited, Guvera, Spotify, HP, BlackBerry, Lenovo and rara.com [http://rara.com ], to
deliver cloud-based music services across virtually all connected devices. These include
smartphones, such as Android, iOS and Blackberry, PCs, Macs, tablets, games consoles,
connected TVs, set-top boxes, home cinema systems, automotive entertainment systems,
Blu-ray players, MP3 players and web browsers. Through its acquisition of Global Mediabank
[http://www.globalmediabank.com ], Omnifone provides industry-leading media content
management services for global digital music service providers including Spotify.



Omnifone's award winning MusicStation(R) Platform is the proprietary cloud-based
technology that powers more digital music streaming services, in more countries and across
more connected devices than any of its competitors. Omnifone is a chartered member of the
Digital Data Exchange (DDEX) and a member of the Global Repertoire Database (GRD) Working
Group.



In 2012 Omnifone was ranked number 20 in The Sunday Times Tech Track 100 and 4th
fastest-growing technology company in the Deloitte 2012 UK Technology Fast 50. Click here
[http://www.omnifone.com/content/news ] for details.



Find out more about Omnifone: http://www.omnifone.com



Follow Omnifone on Twitter: https://twitter.com/Omnifone



i.
http://ovum.com/press_releases/music-feels-the-benefit-of-bundling-as-ovum-predicts-subscr
iptions-to-drive-15-growth-in-digital/
[http://ovum.com/press_releases/music-feels-the-benefit-of-bundling-as-ovum-predicts-subscriptions-to-drive-15-growth-in-digital ]




Omnifone

CONTACT: For more information contact: Clodagh Boyle, cboyle@omnifone.com, +44-20-8600-0580


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