InMobi Study Reveals That Indians Love Mobile Phones More Than TV

InMobi Study Reveals That Indians Love Mobile Phones More Than TV

BANGALORE, May 13, 2013 /PRNewswire/ --



Indian Mobile Web Users Spend an Average 2.25 Hours a day Using Their Mobile Device



InMobi [http://www.inmobi.com ], the largest independent mobile advertising network,
today released the findings of its Mobile Media Consumption Report for India. The study,
developed with Decision Fuel, finds that mobile web users in India are increasingly
influenced by mobile, with nearly a third of their media consumption time being spent on
mobile devices.



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According to this InMobi study, dual or second screening, the phenomenon of users
spending time on additional electronic devices while watching TV, continues its upsurge.




- 63% of users now actively spend time on mobile device while watching TV,
compared to 26% in 2012
- 57% users engage in social networking while watching TV
- 79% of Indian mobile web users plan to conduct m-commerce in the next 12
months
- 65% of Indian mobile web users are now as comfortable with mobile advertising
as they are with TV or online advertising
- 80% noticed mobile ads on their smartphone, while a majority 48% of users
experience these ads on mobile apps specifically.


Observing these trends, Phalgun Raju, Vice President and General Manager, India, and
Southeast Asia at InMobi comments: "The tiny mobile phone has overtaken the mighty TV in
India from a media consumption perspective. With over 850 million active mobile
connections in India*, the mobile marketing channel presents marketers an unprecedented
opportunity to engage with the always-connected consumers. The onus is now on brands and
content agencies to create compelling, engaging mobile rich media to capture consumers'
attention."



Phalgun Raju concludes: "The Indian app market is showing strong growth, as smartphone
penetration continues to accelerate with lower and lower price points and mobile consumers
turn to apps. Our research shows that on an average 7.1 apps are actively used by Indian
consumers over a 30-day period. This has huge implications for both publishers and
advertisers as they seek to garner an audience for their offerings and monetize through
advertising."



Resources:



Infographic: Indian Mobile Media Consumption
[http://www.inmobi.com/insights/insights-data-download/?fname=Mobile%20Media%20Consumption%20Infographic:%20India&fcat=ConsumerResearch&fgr=Mobile%20Media%20Consumption%20:%20Wave%202 ]



Infographic: Global Mobile Media Consumption
[http://www.inmobi.com/insights/consumer-research ]



Whitepaper: Global Mobile Media Consumption Wave 2 Study
[http://www.inmobi.com/insights/insights-data-download/?fname=Global%20Mobile%20Media%20Consumption%20Wave%202%20Whitepaper&fcat=Whitepapers ]



* Telecom Regulatory Authority of India, October - December 2012
[http://www.trai.gov.in/WriteReadData/PIRReport/Documents/Indicator Reports - Dec-12.pdf ]



About the research:



This research among Indian mobile web users was conducted as part of a global study to
understand mobile media consumption and how it has changed over time. 15,000 respondents
across 14 markets globally were used; of these 2004 were mobile users in India. InMobi
recruited respondents via its Indian mobile ad network, and used Decision Fuel's mobile
web platforms to collect a representative sample. The mobile media consumption study was
focused on those who use mobile media including native apps.



About InMobi



InMobi has been recognized by MIT Technology Review as one of 50 Disruptive Companies
of 2013. InMobi platforms enable the world's leading brands, developers, and publishers to
engage global consumers. InMobi builds mobile-first technology platforms that leverage
advances in big-data, user behaviour, and cloud-based architectures to simplify
advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media
ads and engage 691M consumers across 165 countries. Developers and premium publishers use
InMobi platforms to acquire and monetise their mobile apps and their mobile websites
across the globe. With offices in multiple continents, InMobi provides global reach with
local service and support. InMobi is venture-backed by investors including: SoftBank,
Kleiner Perkins Caufield & Byers and Sherpalo Ventures.



Developers can start monetizing instantaneously by downloading our SDK -
http://www.inmobi.com/SDK



To learn more, please visit www.inmobi.com [http://www.inmobi.com ], follow us on
Twitter @InMobi [https://twitter.com/inmobi ], or discover the latest mobile insights at
www.inmobi.com/insights/ [http://www.inmobi.com/insights ]



Primary Media Contact: Mital Goel, mital.goel@inmobi.com, 44-207-492 7000



Secondary Media Contact: Bikash Chowdhury, bikash.chowdhury@inmobi.com,
91-98451-95100






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InMobi

CONTACT: PRN


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