Half-a-Million Strong and Counting: @TSNBobMcKenzie is Canada's Most-Followed Media Personality With More Than 500,000 Followers on Twitter

Half-a-Million Strong and Counting: @TSNBobMcKenzie is Canada's Most-Followed Media Personality With More Than 500,000 Followers on Twitter


- TSN Hockey Insider Bob McKenzie's total number of followers on Twitter
is tops among Canadian media personalities -



To tweet this release: http://bit.ly/12wDd2R


TORONTO, March 7, 2013 /CNW/ - Canada's most followed media personality
achieved a major milestone today when TSN Hockey Insider Bob McKenzie passed the 500,000-follower threshold.



With more than 16,000 tweets on all things hockey, McKenzie is the
Twitterverse's top choice for breaking news and analysis of the biggest
stories in the game.  Highlights of news that McKenzie has broken on
Twitter includes:



-- The firing of Brian Burke as president-GM of the Toronto Maple
Leafs - McKenzie's tweet generated 5,200+ re-tweets, making it
his most re-tweeted tweet ever (January 9, 2013)
-- Confirming on good authority - Pat Burns, himself - that Burns
had not passed away as was being widely reported (September 17,
2010)
-- Countless trades, firings, signings, injuries, and waiver
claims




A Twitter user since July 8, 2009, McKenzie averages 300+ new followers
every day.  For the past two years, Sports Illustrated has named McKenzie to its Twitter Top 100 - a list honouring the Twitter news feeds that the magazine's
reporters, writers and editors consider essential to their daily
routine for finding news, information and entertainment from the sports
world.



"Bob's more than 500,000 followers on Twitter is a testament to his
integrity as a journalist and his reputation as one of the most
respected and well-connected individuals in the hockey world," said
Mark Milliere, Senior Vice-President, Production, TSN.  "In a highly
competitive space, Bob and the rest of the NHL ON TSN broadcast team
have set the standard for how Twitter can be used by media
professionals.  Their sound journalistic approach to breaking news and
delivering best-in-class analysis gives hockey fans a trusted voice on
social media to guide them to the news they need to know the most."



McKenzie is joined on the NHL ON TSN broadcast team by fellow Hockey
Insiders Darren Dreger and Pierre LeBrun, whose Twitter accounts @DarrenDreger and @Real_ESPNLeBrun currently have 388,850 and 232,344 followers respectively.  Host James
Duthie (@tsnjamesduthie) has 189,669 followers.



For a list of all TSN personalities on Twitter, visit TSN.ca/Twitter.


SOCIAL MEDIA LINKS
Twitter

Bob McKenzie: @TSNBobMcKenzie, www.Twitter.com/TSNBobMcKenzie

Darren Dreger: @DarrenDreger, www.Twitter.com/DarrenDreger

Pierre LeBrun: @Real_ESPNLeBrun, www.Twitter.com/Real_ESPNLeBrun

James Duthie: @tsnjamesduthie, www.Twitter.com/tsnjamesduthie

Hashtag: #TSN


Facebook

TSN: www.Facebook.com/TSN


TSN is Canada's Sports Leader and #1 specialty network. With a broad
portfolio of multimedia sports assets, TSN delivers world-class content
across industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile TV. Official broadcaster of the Grey Cup,
IIHF World Junior Championship and FIFA Women's World Cup Canada 2015,
TSN's slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS,
Season of Champions Curling, UEFA Euro 2016, MLB Sunday Night Baseball,
Barclays Premier League, Golf's Majors, NASCAR Sprint Cup, Nationwide
and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness,
and Skate Canada events. TSN is a division of Bell Media, which is
owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications
company.



- TSN -



SOURCE TSN

TSN

CONTACT: Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Chobi Liang, (w) 416.384.7584, (c) 416.859.4738, chobi.liang@bellmedia.ca
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.caTwitter: @TSN_PR


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