Godrej and Aamir Khan Have an Idea to Brighten Your Life

Godrej and Aamir Khan Have an Idea to Brighten Your Life

MUMBAI, March 25, 2013 /PRNewswire/ --



- Enters the Next Phase of the Masterbrand Strategy With Stronger Emotional Appeal and
Consumer Connect



- Announces Aamir Khan as the Face of 'Ideas That Make Life Brighter/Har Idea Se
Zindagi Muskuraye'



The Godrej Group, one of India's most trusted conglomerate and consumer brands, today
announced the next phase of the Masterbrand strategy. In the last 5 years, Godrej group
has built on its promise towards a brighter living by creating a slew of innovative ideas.
Today, the brand embarks on the next phase of its journey. The integrated campaign of
'Ideas that makes life brighter [https://www.facebook.com/ZindagiMuskuraye ]' is focused
on enhancing the brand's emotive appeal by showcasing the breadth of fresh ideas from
within the group to our consumers.



Speaking on the evolution of the Godrej brand, Tanya Dubash, Executive Director and
Chief Brand Officer, Godrej Group stated, "Over the last 5 years, we have walked on the
exciting journey of managing the Godrej brand as an invaluable strategic asset. This
journey has been marked by the creation of a more contemporary entity that has created an
even stronger connect with the 500 million Indians who use a Godrej product or service
everyday.



Further, our commitment to brighter living has been ingrained in Godrej culture
leading to breakthrough products and services offered by the group that have delighted
consumers owing to their performance, usage experience and design aesthetics. 'Ideas that
make life brighter', is essentially our showcase of brighter living and it is through this
integrated campaign that we aim to communicate the ethos of our group. It is our belief
that this campaign will harness the strength of the masterbrand through leveraging the
diverse innovations across the Group and presenting them in a very engaging manner."



Godrej has always been at the helm of changing and redefining the marketplace which
reflects in its marketing and branding strategy. The group reinforces this personality
with Aamir Khan as the groupwide brand ambassador. Aamir Khan, an international icon, who
does things differently will be the face for the new campaign - Har Idea Se Zindagi
Muskuraye/Ideas that make life brighter. Sharing his excitement on the association, Aamir
Khan [https://www.facebook.com/ZindagiMuskuraye ] said, "Godrej is a company which has
always stood for the highest in quality and dependability, but along with that, it is also
one of the most modern and innovative brands, constantly ahead of the pack. It is a
pleasure to associate with such a versatile and dynamic brand. Also, I love the creative
idea of this campaign. It is challenging and full of fun and humour."



Commenting on the campaign strategy and the choice of Aamir Khan as the brand
ambassador, Shireesh Joshi, Head-Strategic Marketing, Godrej Group said, "Given the Godrej
Group's wide portfolio of offerings that covers everything from personal care to property
and microwaves to moulded furniture, nearly 70% of a modern home can be furnished with
Godrej products. The new chapter of our brand journey aims to bring to light this culture
of innovation that has been intrinsic to the group. With this new campaign - 'Ideas that
make life brighter' and the iconic Aamir as our groupwide brand ambassador, we are certain
that consumers will see the width and scale with which we fulfill our brand promise of
brighter living."



Products to be featured in the TVC campaign:



Appliances - Green Balance Air Conditioner - Energy efficiency leading to more saving
on electrical bills than any other A.C



Most environment-friendly



Interio - Sizzle Dining Table - Dining table with integrated Induction heater for food
warming.



Circular attractive black top with Lazy Susan Technology for easy rotation of glass



Interio - Plug-in - Modular system for a relaxing seating experience. Connection
sockets for electronic devices.



Inbuilt woofer system



GPL - Platinum - Intelligent design and utility, Highest green design rating, great
engineering architecture and view



GCPL - Aer - On/Off feature or Twist Mechanism which keeps fragrance at your beck and
call, Beautiful designs of dispensers and indulging fragrances. Auto lock feature of the
product



GCPL - Good Knight Advanced LV - India's leading mosquito repellant and first with
dual mode action.



Push the switch to Activ+ mode to get enhanced protection during heavy mosquito
attack. Push Karo Khush Raho!



Security Solutions - Matrix Safe - Matrix Safe is a sturdy double body burglary and
fire resistant safe. It comes with a dual control lock (can be opened by two users); the
safe also comes with a UL rated electronic lock.



The Safe also sends out alert through telephone calls and SMS when the safe is
tampered with. An alarm also gets triggered simultaneously when the safe is attacked



Appliances - Fully Automatic Washing Machine - Equipped with an ultrasonic cleaner
that makes it easy to get rid of the toughest stains like those on cuffs and collar. Also
comes with inbuilt detergent mixer to ensure no detergent residue is found on clothes.



A cloth load indicator so you don't over or under load your washing machine and use in
optimum manner



About Godrej Group:



One of India's most respected industrial houses worldwide, the Godrej Group was
established in 1897 and has since grown into a US$ 3.8 billion conglomerate with a
workforce of 27,000 plus and a varied portfolio namely FMCG, Real Estate & Investments,
Agri portfolio, Office and Consumer durables, Industrial portfolio and Home Appliances.
The group runs global operations in over 20 countries. www.godrej.com
[http://www.godrej.com ]



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Primary Media Contact: Sachin Bhandary, sbhandary@perfectrelations.com,
91-9819954815



Secondary Media Contact: Reby Abraham, rabraham@perfectrelations.com,
91-9930390608




Godrej Group

CONTACT: PRN


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