ESPN STAR Sports Expands Sports Bouquet; Launches STAR Sports 2

ESPN STAR Sports Expands Sports Bouquet; Launches STAR Sports 2

NEW DELHI, March 7, 2013 /PRNewswire/ --



STAR Sports 2 Promises 'More Sports, More Action, More Excitement'



ESPN STAR Sports, India's leading sports broadcaster, has expanded the sports bouquet
with the addition of a new channel - STAR Sports 2. The new channel is being launched
especially for the Indian sub-continent keeping in mind the growing need of Indian sports
fans. The new channel will be officially launched on March 11, 2013. STAR Sports 2 will be
the 6th channel to be launched by ESPN STAR Sports in India after STAR Sports, STAR
Cricket, STAR Cricket HD, ESPN and ESPN HD.



(Logo:
http://photos.prnewswire.com/prnh/20130221/595035)




STAR Sports 2 will showcase live & non-live events across sporting categories like
cricket, soccer, tennis, motor racing and golf. The new channel promises to offer more
sports, more action, more excitement, more passion, more emotions, more exhilaration and
more heroes to follow for sports fans across the country.



Speaking on STAR India's strategy for sports business, Sanjay Gupta, Chief Operating
Officer, STAR India, said, "Our vision is to expand the sports viewership in the country.
STAR network has acquired some of the best sporting properties in every genre and is
committed to taking sports broadcasting to a new level. These include broadcast rights to
the BCCI national and domestic Cricket for 6 years; broadcast rights of Spanish La Liga,
Italian Serie A and English FA Cup and England international matches.



Apart from exciting live content, we are also innovating in the way we present sports.
Our brand new Hindi presentation on the live cricket broadcast allows audiences to enjoy
the game in their preferred language, which was very well received by viewers.



Similarly our recent launch www.starsports.com [http://www.starsports.com ] enables us
to engage with passionate cricket fans like never before, and we are delighted with the
site's ramp up in the last 2 months.



The launch of our new channel STAR Sports 2 is an extension of the same strategy. It
allows us to broadcast a wide array of sports content across channels, and cater to
multiple live events simultaneously. STAR Sports 2 will further our commitment towards
continued, effective and unprecedented coverage of all major events which are of interest
to a diverse set of audience across the country."



The sports broadcaster has launched a high decibel on-air campaign to promote STAR
Sports 2. This campaign is running across the STAR India network.



In the first month of its launch, STAR Sports 2 will cover tournaments like Serie A
and La Liga soccer, BPL action, Nascar racing and prime tennis from the Men's ATP Tour
amongst others.



Primary Media Contact: Sameer Bajaj, sameerb@espnstar.co.in, 91-9811222700



Secondary Media Contact: Supriya Gupta, supriyaG@espnstar.co.in, 91-9899552515






Photo:
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Photo:http://photos.prnewswire.com/prnh/20130221/595035
http://photoarchive.ap.org/
ESPN Software India Pvt. Ltd

CONTACT: PRN


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