Cricket Celebrates at SXSW® by Announcing its Muve Music Service Now Has 1.4 Million Subscribers

Cricket Celebrates at SXSW® by Announcing its Muve Music Service Now Has 1.4 Million Subscribers

~ Muve Music's Library Surpasses 10 Million Song Tracks

SAN DIEGO and AUSTIN, Texas, March 11, 2013 /PRNewswire/ -- As thousands of music fans converge on Austin, Texas for the annual SXSW(®) Music Festival and Media Conference, Cricket Communications today announced that its innovative Muve Music service has surpassed 1.4 million subscribers showing continued growth from the reported 1.1 million customers on Muve Music rate plans at the end of 2012. In addition, the service's ever-expanding music library has passed the 10 million song track mark and continues to expand offering music from a wide range of genres and the hottest artists in the industry.

(Logo: http://photos.prnewswire.com/prnh/20120202/LA46949LOGO)

"Muve Music continues to attract new customers and we're proud to be one of the leading and fastest-growing on-demand digital music services in the U.S.," said Jeff Toig, senior vice president, Muve Music. "We have steadily built our song library that now contains more than 10 million songs and provides our customers popular music they love to listen to and new music they are eager to hear."

Cricket is the only wireless carrier to offer unlimited music in all of its Android rate plans. Starting at $50 per month, Muve Music is included in Cricket's no-contract 3G or 4G LTE unlimited nationwide talk, text, and data plus music plans. Muve Music customers get unlimited full track downloads, ringtones and ringback tones all for one low monthly rate plan; they will never pay per song.

With Muve Music from Cricket, customers have more than 10 million songs at their fingertips and can choose from the hottest artists from thousands of record labels, which are distributed through Universal Music Group, Warner Music Group, Sony Music Entertainment, EMI Music and global rights agency Merlin, as well as independents CD Baby, IODA, INgrooves, The Orchard and TuneCore.

Muve Music customers have the added benefit of discovering new music through its monthly artist programs such as Muve First, Muve Headliner, Muve Spotlight and Muve Icon - featuring exclusive commentary, music and videos every month from up and coming and top producing artists only available to Muve Music. At SXSW, Cricket is showcasing Muve Music's growth over the last two years and spotlighting its monthly Muve Music artist programs: Muve Headliner, Muve First, Muve Spotlight and Muve Icon at booth #519 in the trade show portion of the conference at the Austin Convention Center. Through these exclusive programs, Cricket connects fans to their favorite artists and introduces them to new ones, a key focus of SXSW activities.

How to Get Muve Music

Muve Music is available at Cricket company-owned stores, authorized Cricket dealers and at www.mycricket.com, as well as through select national retailers.

For more information about Muve Music, visit www.muvemusic.com, and for Cricket's dynamic device lineup, visit www.mycricket.com. For the latest Cricket news and updates online, follow us on Facebook and Twitter.

About Cricket

Cricket is the pioneer and leader in delivering innovative value-rich prepaid wireless services with no long-term contracts. Cricket offers nationwide wireless voice and mobile data services over high-quality, all-digital 4G LTE and 3G CDMA wireless networks. Cricket's innovative products and services, including the award-winning Muve Music(®) - the first music service designed for a wireless phone, are available nationwide at Cricket branded retail stores, dealers, national retailers and at www.mycricket.com. For more information about Cricket, please visit www.mycricket.com.

SOURCE Cricket

Photo:http://photos.prnewswire.com/prnh/20120202/LA46949LOGO
http://photoarchive.ap.org/
Cricket

CONTACT: Greg Lund, Media Relations, +1-858-882-9238, glund@cricketcommunications.com; or Amy Wakeham, Investor Relations, +1-858-882-9876, awakeham@leapwireless.com

Web Site: http://www.muvemusic.com


-------
Profile: intent