Etam Opens Fashion Week

Etam Opens Fashion Week

PARIS, February 25, 2013 /PRNewswire/ --



On 26 February 2013, Etam will open Fashion Week with its "Girls Only!" Live Show at
the Bourse de Commerce (Paris 1st arrondissement).



"GIRLS ONLY!"



For this sixth edition, the Etam Lingerie and Natalia Vodianova for Etam collections
will once again create a buzz to the sounds of the new international women's musical
scene, under the artistic direction of Mark Ronson.



To view the Multimedia News Release, please click:



http://www.multivu.com/mnr/58699-etam-ouvre-la-fashion-week



AN ORIGINAL DEVICE



Already having been the first brand to broadcast its fashion show live on the web,
Etam is innovating once again and ringing out Fashion Week throughout France.



This year, the Live Show will be broadcast live and in 3D during a private screening
in 20 cinemas throughout France.




Live on the web
Make a date at 9 p.m. live at
http://www.etam.com et facebook.com/etam [http://www.facebook.com/etam ]
Get all the latest info right now at :
defile.etam.com [http://defile.etam.com ]



Live Show ETAM "Girls Only!"



For this sixth edition, lingerie collections Etam and Natalia Vodianova for Etam will
parade to the sound of "it girls" from the international music scene.



The Bourse de Commerce de Paris will rock to the sound of these five exciting artists:



Rita Ora is the new face of the British pop scene who topped the UK charts twice in
2012.



MIA is a brilliant and provocative British rapper who recently collaborated and sang
on Madonna's single "Give me all your luvin".



Selah Sue's first album was released in 2011 and went triple platinum.



Lykke Li is a Swedish singer who has mesmerized audiences with her electro pop,
including the famous global hit "I follow rivers".



And finally back on stage and for Etam, Lily Allen and her colourful world.



Mark Ronson is the artistic director.



Etam Live Show - February 26th at 9 PM - Bourse de Commerce de Paris



The broadcast will be live on etam.com [http://defile.etam.com ]







Video:
http://www.multivu.com/mnr/58699-etam-ouvre-la-fashion-week


Video:http://www.multivu.com/mnr/58699-etam-ouvre-la-fashion-week
Etam Lingerie

CONTACT: Etam Communication Department: karine.tarica@etam.fr - +33(0)1-55-90-71-09; Fashion Press Relations marjorie@popandroy.com - +33(0)1-42-21-07-04; Corporate Press Relations: vfabry@patricia-goldman.com - +33(0)1-47-53-65-67


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