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Wednesday, December 12, 2012

Rick Ross Enters Year Two with Sean "Diddy" Combs and CIROC Ultra Premium Vodka

Rick Ross Enters Year Two with Sean "Diddy" Combs and CIROC Ultra Premium Vodka

"The Boss" Is back and is celebrating life responsibly

LOS ANGELES, Dec. 12, 2012 /PRNewswire/ -- CIROC Ultra Premium Vodka announces it will continue the relationship with 2013 Grammy Nominated Rick "Rozay" Ross. The national hip hop recording artist will be featured throughout dedicated social media channels and will appear on behalf of the brand at select events promoting the importance of responsible celebration.

"My 2013 resolution is to have continued success for myself and those that surround me," said Ross. "Thank you CIROC for inviting me to share in the celebration!"

Ross is currently in the studio working on his highly anticipated sixth studio album, which will be released in 2013.

About CIROC Ultra Premium Vodka

CIROC Ultra Premium Vodka is made using fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC launched nationwide in September 2003. In October 2007, DIAGEO - the world's largest spirits, wine and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC. The makers of CIROC Vodka launched two new flavors - CIROC RED BERRY and CIROC COCONUT - in February 2010 and introduced CIROC PEACH regionally in October 2011, nationally in February 2012. All three are also made with vodka distilled from fine French grapes, and infused with natural coconut, wild berry, peach and other tropical/fruit flavors. In September 2011 Market Watch Leaders recognized CIROC as 'Spirits Brand of the Year' for its outstanding performance and unprecedented growth during the 2010 fiscal year. © 2012 Imported from France by DIAGEO, Norwalk, CT.

Please visit or follow them on Twitter: @CIROC

For more information please contact:

Ben Russo, or Jackie Gonzalez, of EMC|Bowery at 323.857.0007

SOURCE CIROC Ultra Premium Vodka

CIROC Ultra Premium Vodka

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