Reincubate's Keep Calm-o-matic Clocks Up Two Million Parody Posters Created

Reincubate's Keep Calm-o-matic Clocks Up Two Million Parody Posters Created

LONDON, December 6, 2012 /PRNewswire/ --



Reincubate, a technology, data and media company based in London, England today
announced that the two millionth "Keep Calm" parody poster had been created using their
Keep Calm-o-matic website.



Reincubate Says Thanks Two Million Times To Its Keep Calm-o-matic fans!



To keep British Citizens calm during the Second World War, King George VI issued a
propaganda poster with the statement "Keep Calm and Carry On". The
http://www.keepcalm-o-matic.co.uk
[http://www.keepcalm-o-matic.co.uk/?utm_source=website&utm_medium=pr&utm_campaign=two-millions ]
website allows users to create posters in the same style, changing colours,
uploading images and choosing the text to create a personalised image which can then be
shared on a variety of social networking sites or purchased as a customized t-shirt, bag,
mug and much more.



"When I first created the Keep Calm-o-matic website I had no idea it would prove to be
so popular" said Andrew Dancy from Reincubate, creator of the Keep Calm-o-matic. "It is a
tribute to the enduring affection that people have for the poster that it has proved so
popular with our site users".



"When we first discovered the poster in 2000, my wife and I both loved it and had it
framed and put up in our bookshop, but we had no inkling how it would grow and grow. Those
few clear words, simple but striking graphics and with the crown of George VI to give it
gravitas. We are delighted that our re-discovery seems to have brought pleasure to
millions of people, a note of sanity and calm in a turbulent world, reaching a far wider
audience than was ever envisaged with the original publication", said Stuart Manley from
Barter Books, the re-discoverer of the original "Keep Calm and Carry On" poster.
"Congratulations to Reincubate on your two-millionth poster, and onwards to your next
million!", added Stuart.



Christmas is nearly upon us for another year, and a selection of the Keep Calm-o-matic
Christmas themed logos to help designing the perfect holiday-themed poster is the two
millionth thank you gift for all Keep Calm-o-matic fans. Play up the individuality and
hand-crafted nature of Keep Calm-o-matic images and explore your creativity with a Keep
Calm-o-matic Christmas gift, with one of many options from mugs to posters to iPhone
covers at http://www.keepcalm-o-matic.co.uk
[http://www.keepcalm-o-matic.co.uk/?utm_source=website&utm_medium=pr&utm_campaign=two-millions ]
.



Notes to editors



"Keep Calm and Carry On" was a poster produced during the Second World War, intended
to keep up the morale of the British people in the event of invasion. The final poster in
a series of three, it was widely printed but never distributed and was therefore believed
to be lost until a copy was found by Stuart and Mary Manley of Barter Books in
Northumberland in 2000. Since they started reprinting copies of the original poster its
popularity has spread worldwide, with copies now adorning the walls of Downing Street,
Buckingham Palace and the US Embassy in Belgium.



Reincubate is a young technology, data and media company based in London, England. The
company was set up in 2008 to assist start-up companies ship web products. Building
software was a matter of course, and in September of that year the first commercial
product - the iPhone Backup Extractor - was delivered. The company has enjoyed success
with a number of other data recovery and extraction applications, including the BlackBerry
Backup Extractor and the DMG Extractor.



Reincubate today's focus is on building and investing in useful applications and data.
Visit the website at http://www.reincubate.com
[http://www.reincubate.com/?utm_source=pr&utm_medium=kc&utm_campaign=website ] for more
details.



Barter Books is a second-hand bookshop located in the historic English market town of
Alnwick, Northumberland owned and run by Stuart and Mary Manley. Opened in 1991 the shop
caters for over 200,000 visitors a year and is one of the largest second-hand bookshops in
Europe. In 2000 Stuart found a copy of the original "Keep Calm and Carry On" poster in a
box of old books purchased at auction and put the framed poster on display in the shop.
Visit the website at http://www.barterbooks.co.uk for more information.




Reincubate

CONTACT: Contact: Andy Coles, Marketing Manager, andy@reincubate.com, +44(0)2034407565


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