Ixonos Develops a Super App for International Media Company MBC

Ixonos Develops a Super App for International Media Company MBC

HELSINKI, November 20, 2012 /PRNewswire/ --



Ixonos is proud to have developed a stunning multi-platform application for Middle
East Broadcasting Company's (MBC) hit TV show in Middle East, "The Voice". Using its
patent-pending Ixonos Super App[TM] next generation application innovation, this
ground-breaking app enables the viewers of the show to watch videos and photos, read news
related to the show as well as discuss and share their thoughts in social media. The
application allows the users to rate their favorite contestants during the show, which
increases the interaction with the audience. All these functionalities are combined into
innovative Ixonos Super App user interface, which enables users to enjoy their favourite
show without missing a beat.



(Logo:
http://photos.prnewswire.com/prnh/20120911/559727 )




"The application has been designed in order to provide the users with a revolutionary
UI that takes the user experience of media consumption to a completely new level", says
Sami Paihonen, VP, User Experience Design, Ixonos. "The UI allows the user to move around
the contents on the screen in a completely new way, making the browsing experience
something unforeseen", Paihonen continues. The combination of the amazing user experience
together with vast social media features makes "The Voice" a new kind of music and reality
show experience.



"The cross-platform app is available for all key smartphone platforms as well as
tablets," Ixonos' Nigel Alexander, Sales Director, tells. "This ensures that everyone in
MENA countries where the show is aired will be able to experience the wonderful features
the application adds to the show," Alexander adds.



MBC Group is the first private free-to-air satellite broadcasting company in the
Middle East and North Africa, with viewers in 22 different countries. Over the past 20
years, MBC Group has grown to become a well-established media group that enriches people's
lives through information, interaction and entertainment. Based in Dubai, in the United
Arab Emirates, MBC Group includes 11 television channels and two radio stations; as well
as O3 productions, a specialized documentary production unit. It has also several online
platforms: http://www.mbc.net, http://www.alarabiya.net, and http://www.shahid.net.



Follow Ixonos I Ixonos' website [http://www.ixonos.com ] " Ixonos in Twitter
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Ixonos is a creative mobile solutions company. We develop wireless technologies,
software and solutions for connected devices and mobile services. Together with our
corporate customers, we design products and services that let consumers enjoy inspiring
mobile experiences. We enhance the competitiveness of our customer companies by enabling
superior user experiences as well as faster time-to-market for their devices and services.
We have offices in Finland, China, Denmark, Estonia, Germany, Great Britain, Slovakia,
South Korea and the U.S. Ixonos Plc is listed on NASDAQ OMX Helsinki Ltd. In 2011, the
company's turnover was 81.4 million euros and its operating profit was 1.9 million euros.



Related links I Ixonos Super App(TM) "
[http://www.ixonos.com/user-experience/super-app ] The Voice app in iTunes "
[https://itunes.apple.com/us/app/the-voice-mbc-hd/id564209378?mt=8 ] The Voice app
commercial in YouTube " [http://www.youtube.com/watch?v=FedQATQm4e0 ]



For more information, please contact:




- Sami Paihonen, VP, User Experience Design, tel. +358-505-021-111,
sami.paihonen@ixonos.com
- Nigel Alexander, Sales Director, tel. +447-831-485-081,
nigel.alexander@ixonos.com




Photo:
http://photos.prnewswire.com/prnh/20120911/559727


Photo:http://photos.prnewswire.com/prnh/20120911/559727
http://photoarchive.ap.org/
Ixonos Plc


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