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Thursday, September 27, 2012

6.9 Sikkim Rising LIVE Launch & Press Conference [04:30pm (IST) 11:00am (GMT)]

6.9 Sikkim Rising LIVE Launch & Press Conference [04:30pm (IST) 11:00am (GMT)]

NEW DELHI, September 28, 2012 /PRNewswire/ --

Mediakraft will launch its travelogue documentary series 6.9 Sikkim Rising LIVE via
its online channel http://www.SikkimRising.TV on September 28, 2012. The Event will be
held at Studio 1D of the Asian Academy of Film & Television, Marwah Studios, Film City,
Sector 16A, NOIDA, UP, India at 4.30pm (IST)/(11:00am GMT). All Press and Documentary
lovers are invited, seating is limited to 100 seats. Whole event will be webcast LIVE at

On September 18, 2012 which was the first anniversary of the Sikkim Earthquake,
Mediakraft announced the launch its online channel http://www.SikkimRising.TV, made
exclusively for the Travelogue Documentary Series "6.9 Sikkim Rising". The travelogue
documentary features the filmmaker's journey across the hill state of Sikkim, India in
October 2011, only three weeks after a devastating earthquake on 18 September 2011, to
document the massive destruction that took place there. This travelogue is, however, not a
story of destruction. It's a story of hope and inspiration to billions worldwide. It's a
story about how the people of Sikkim, the small Himalayan state in India, is returning to
its feet after seeing their lives fall apart in the 6.9 magnitude earthquake that hit them
on that unfortunate day. The series was shot within 22 days of the earthquake hitting
Sikkim and carries exclusive footage and stories from the remotest parts of the state,
stories and areas that were not covered by the National and International Media.

The Travelogue Documentary Series will be made available worldwide on 28 September
2012 evening via VOD (Video On Demand) at http://www.SikkimRising.TV after the Press
Conference. The press conference will be streamed live at http://www.SikkimRising.TV.
During the Live Press Conference first 25 minutes of the Travelogue Documentary Series
will be streamed live at http://www.SikkimRising.TV.

6.9 Sikkim Rising is an independent production initiative undertaken by Mediakraft to
help the earthquake victims of Sikkim, a disaster affected state in India. Shot within 22
days of the earthquake hitting Sikkim, it has spent over 9 months on the edit table. A
team of over 30 professionals from New Delhi, Mumbai, Gangtok, Bangalore, Kolkata and
Ahmedabad have collaborated together to make this venture possible. Help in making the
series has come from some caring nationals from Sweden and Germany as well.

September 28 will also see the launch of a memorabilia series in the form of
notebooks, coasters, T-shirts, handbags, etc., bearing the 6.9 Sikkim Rising logo and

Other than screening of the first 25 minutes of the travelogue series the launch event
will also include special guests from the National Disaster Management Authority (NDMA),
Sikkim Government, Media Industry and NGOs who will share their views on various aspects
of natural disasters and disaster management .

Programme Schedule for Series Launch (1 hour)

- Series Intro and the Guest Intro
- Panel Members to discuss disaster related topics.
- Panel QnA with the Press
- Live Play out of First 25 Minutes of 6.9 Sikkim Rising
- Film Maker QnA with the Press
- Wrap up speech

Special Guest Speakers:
Major General Kaushal, NDMA, Former GOC Desert Division
Mr. Karma S Palzore, Veteran Journalist, CNN-IBN

We have also invited to speak:
Mr. Marcus Rai, Assistant Resident Commisioner, Govt. of Sikkim
Launch Venue:
Studio 1D,
Asian Academy of Film & Television,
Marwah Studios,
Film City, Sector 16A

Reporting Time: 4:30 Pm IST / 11:00Am GMT
Programme Starts: 5:00 Pm IST / 11:30Am GMT

Editor's Note:

Producer/ Director Mr. Aditya Basu is available for one-to-one interviews with media.
For one-to-one interviews unpublished images and videos will be made available.

Sikkim Rising Official Project Pages:

Online Channel:



YouTube Channel:

Project Partners:


About the Director and Producer:

Project is Produced and Directed by Aditya Basu who has over 16 years' experience in
working within various fields of the Media Industry like National and Regional Non-Fiction
TV Productions, National and Regional TV News and International A/V & Text News Publishing
over the Internet catering to International Markets. He is considered to be a pioneer in
the New Media Industry having launched 2 news and information portals back in 2003 which
streams video as part of its news content offering.

Aditya Basu has been involved in production of 3 TV Documentary Series prior to this
series (Consisting of 24 Independent Documentary Episodes) and in over 16 Independent
Documentary Films financed by various Govt. and Private, Non-Fiction TV Channels and TV
News Companies in India.

Aditya Basu has also been, for the last three consecutive years, a part of the Jury
for the International Digital Emmy Awards (2009-2011) in the Non-Fiction Category, which
is held every year in conjunction with the MIPTV Awards in Cannes, France.

6.9 Sikkim Rising Project Partners:

Legal Partner: Legal Orbit
Legal Orbit (the "Firm") is a young, dynamic and progressive full service Indian law firm
rendering legal services with a client focused and solution oriented approach. The Firm
provides with a "one stop shop" seamless service for all the legal requirements of its

Animation Partner: Virtualinfocom

We at Virtual Information and Communications (virtualinfocom) believe in the perfect
mix of imaginative and innovative efficiency, coupled with ground breaking technology
provides our customers with the state of the art products and services.

PR Distribution Partner: PR Newswire

PR Newswire is the global leader in innovative communications and marketing services,
enabling organisations to connect and engage with their target audiences worldwide.
Providing multimedia news targeting, distribution and monitoring products PR Newswire
helps you promote your brand, generate awareness, drive sales and increase revenue.

Online VOD Partner: Eggup.Com

Egg is a global award winning technology platform which helps film makers
distribute their films globally in a secured manner while maintaining all controls on the
content. Consumers can watch Hi def quality shows in multiple devices, securely share it
with friends & promote the shows in social media networks & help generate revenue for the
film makers.

About Mediakraft:

Mediakraft Pvt. Ltd. is a digital content production, publishing and distribution
company based in New Delhi, India. We create and distribute A/V and Textual/GFX content
internationally via both the new and the old media platforms. We specialise in non fiction
content production, publishing and distribution of Documentary Films, Documentary Series,
Corporate Films, Promotional Films, Podcasts, Vodcasts etc.

Shivani Swaroop
Press & Corporate Relations,
Mediakraft Pvt. Ltd.
New Delhi,
Mobile: +91-9654810951
eMail: shivani.swaroop [at] /6.9 [at]


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