StarTV and iTV.cn Enter into a Strategic Cooperation

StarTV and iTV.cn Enter into a Strategic Cooperation







NEW YORK, May 22, 2012 /PRNewswire-Asia/ -- StarTV (International Channel) of Star China Media announces to make their debut today in North America by landing on iTV.cn (www.itv.cn) - the global Internet TV service provider. This is a great strategic cooperation event by iTV.cn since it formally launched services in North America and joined hands with major content suppliers such as MEI AH Digital, Phoenix TV and ICN International TV. This is also the first time that International Channel of StarTV is launched in places other than Asia.

StarTV was formally launched in 2002 and it was originally affiliated to the STAR Group Limited under News Corporation; and now it has been purchased and joint-ventured by CMC, China Media Capital. Besides the joint production with domestic peers which are industry leaders in China, StarTV also makes more than ten original programs which account 60% of total broadcast in daily prime time.

iTV.cn was invested by UT Starcom which is the NASDAQ-listed high-tech enterprise and the leading company in global communications and IPTV. In 2011, it launched the globally-oriented multi-screen interactive HD Internet TV platform service which could enable watching TV shows in multiple devices such as television, PC, iPad and iPhone. It is reported that it is the first time for StarTV International Channel to make its debut in iPhone and iPad. With StarTV International Channel landing on iTV.cn, all homes with broadband internet could subscribe the service provided by iTV.cn to watch the rich and varied channels and TV shows of StarTV. Many of the TV shows are the most popular and hottest ones or hosted by famous broadcasters, and some are exclusively broadcast TV shows by StarTV:

VENUS MARS: It was a brand-new talk-show which was exclusively broadcast by StarTV in March 2012. With intense cross-fire of all variety of thoughts and opinions, this talk-show is hosted by the famous dancer Jinxing, and it directly hit the Chinese living situation and openly talked about the changing trends in Chinese society and frankly expressed humanity dreams of Chinese intellectuals and white-collars. This talk-show focused on the huge events which happened each week, including things in people's livelihoods and entertainment circles. Jinxing produces this TV show from her own point of view, and in each episode she will invite a few honored celebrity guests to participate in the topics.

Lady Guagua: Ever since its debut in 2010, the talk-show Lady Guagua has earned great results, not only ranking the first in viewing ratio among the same period in Guangdong, but also earning the audience's concern and admiration for its openness and sensitive questions. This TV show is the first talk-show jointly-hosted by four beautiful female anchors, two of which are Tianxin and Wenya.

Things About Work: This is the first daily talk-show aiming at job market with the light comedy style. This TV show sets its audience as urban white-collars who are the most active consumers but in high tension state within the competitive environment - that is, the officer worker and prospective office worker. This TV show provides the space to release pressure and unburden the innermost for them.

Joe Huang Talk-show: This is a brand-new talk-show which will land on StarTV soon and will surely enjoy high popularity in North America. It is also hosted by the ethnic Chinese comedy talk-show host Joe Huang who is the only one to enter into the mainstream in USA after he performed on The David Letterman Show.

In this brand-new talk-show, there are three keywords which are humor, wittiness and hotspot. Joe Huang will incorporate the US talk-show style to reinterpret the most popular hotspots in Chinese society.

Besides the above-mentioned exclusive splendid shows, StarTV will broadcast the most popular TV shows among the ethnic Chinese, such as Let's Shake, China's Got Talent, and Super Interview.

Tianming , CEO of StarTV, said, "The international channel of StarTV is pleased to land in North America through the world's leading Internet TV platform of iTV.cn, and it is a significant development in its global footprints since it landed in Southeast Asia. With the common vision of serving Chinese around the world, we both strive to make concerted efforts to bring more exciting TV shows and pleasant viewing experience to overseas users."

Billy Tianbo Huang, the president of iTV.cn (International), said: "We are honored to introduce the leading brand in Chinese entertainment industry - StarTV International Channel to all Chinese in North America, and use interactive multi-screen technology to cover major devices like set-top boxes, iPad and iPhone. The aim of iTV.cn is 'More than just TV', and it makes audience at all times and places enjoy the TV shows in their most convenient way. We have great expectations that the cooperation with StarTV will be continuously deepened and provide better products and services for Chinese around the world."



About StarTV

StarTV is the variety flagship channel under the Star China Media (SCM), and originally it was an entertainment-based variety TV show channel for China mainland. It was first launched in Guangzhou, China on 28, March, 2002, and televised in Mandarin 7-days 24-hours. StarTV was divided into Chinese Edition and International Edition, with Chinese Edition broadcast in China mainland, and overseas edition (international channel) in Hong Kong, Macao, Southeast Asia and North America. For more information, please refer to www.xingkong.com.cn.

About CHINA MEDIA CAPITAL, CMC

CHINA MEDIA CAPITAL, CMC entered in records and was approved by the National Development and Reform Commission in April, 2009. With the fund size of 500 million, it became the first cultural industry equity investment fund approved by the National Development and Reform Commission. Paying close attention to system-reform and recombination of culture and media field, industry consolidation and innovation, the fund strives to become the strategic investor of promoting cultural system restructuring and industrial upgrading while at the same time applies itself to make Chinese culture "spread out", uses means of capital to intervene the international media market. It explores on how to construct the global media investment and operating platforms with Chinese characteristics in order to serve the strategic overall situation for enhancing the international communication ability.

About iTV.cn

ITV.cn (International) Ltd. invested by UTSI which is the NASDAQ-listed high-tech enterprise and the leading company in global communications and IPTV, commits itself to the construction and operation of the global Internet TV platform. It is the leading end-to-end IPTV platform solution supplier and platform provider in the industry. Currently, its business extends all over Hong Kong, North America, Southeast Asia, and it soon will launch in countries and places in Europe and South America. For more information, please refer to www.itv.cn



SOURCE iTV.cn

iTV.cn

CONTACT: Media Contact: Clara Yang of iTV.cn at Tel: +1-516-491-0861 or E-mail: claray@itv.cn; Lu Wei of StarTV at Tel: +86-13701643967 or E-mail: weilu@startv.com.cn

Web Site: www.xingkong.com.cn


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