ResearchMoz: Global Set Top Boxes Market Will Reach $8.6 Billion by 2018 - Market Research Report

ResearchMoz: Global Set Top Boxes Market Will Reach $8.6 Billion by 2018 - Market Research Report

NEW YORK, May 29, 2012/PRNewswire/ --

New Report Added in ResearchMoz Reports Database Cable Modem Market Shares, Strategy,
and Forecasts, Worldwide, 2012 to 2018
[http://www.researchmoz.com/cable-modem-market-shares-strategy-and-forecasts-worldwide-2012-to-2018-report.html ]



New Study Set Top Boxes: Market Shares, Strategy, and Forecasts, Worldwide, 2012 to
2018. The 2012 study has 382 pages, 109 tables and figures. Worldwide set top box markets
are poised to achieve significant growth as the next generation TV Internet systems
provide a way to improve bundled channel video services. Set top boxes support
entertainment, business, educational, and healthcare video services delivery in the home.
Channels and Internet capability will be accessible from the same handset. Gateways will
be used to implement multiple device access in the home in some cases. Cloud systems
proliferate.



To Browse Full TOC, Tables & Figures visit:
http://www.researchmoz.com/set-top-boxes-market-shares-strategies-and-forecasts-worldwide-2012-to-2018-report.html



According to Susan Eustis, lead author of the study, "Set top boxes bring Internet to
the home. They are evolving the capability to be used by the cable and TV entertainment
industry to deliver Internet services. The cloud represents the preferred Internet
delivery model so that services from bundled channels and the Internet can be accessed
from one single remote TV selector."



New types of entertainment and sports oriented services are coming into the home.
Bundled channel video is being extended as people achieve Internet access capabilities
over the HD TV. Enhancements to the current bundled channels promise significant growth to
the cable industry. The ability to enhance channel access with HD TV Internet access
promises to have broad appeal. The Internet promises to enhance sports programming with
information about the game and players delivered over a devices while a channel is being
watched. Information at the same time as a program will be enticing. Others watch programs
using a single network available on different devices supporting moving to different parts
of the home. New cloud services open more efficient ways to deliver those capabilities to
everyone. Set top boxes play a continuing key role in enabling HD TV bundled channel
services delivery.



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Set top boxes support bundled video channel services delivery. Bundling continues to
have widespread appeal as a way to fund the creation of video entertainment that has broad
appeal. Next generation set top boxes and home IP gateway devices offer significant IP
based functionality to the home.



Set top boxes are useful particularly in the US where there is widespread adoption of
the cable TV services delivery. With the cable video business model spreading worldwide
bundled programming is anticipated to continue to have appeal. Markets are poised for
significant growth. Video content is proliferating.



The channel offerings bring compelling content that can only be produced under the
current business model. They provide a valuable connectivity between the cable services
provider content and the home HD TV. While it is nice to think that everyone will pay for
a media player or media gateway that offers more functions, in truth, the separate set top
box is functional, low cost, and performs a valuable services delivery vehicle.



At the high end, set top box markets are migrating in part to next generation
solutions with an integrated multimedia device offering entertainment to the entire home.
A cloud model is different. The cloud is very appealing and being implemented by several
services providers, assuring continued proliferation of set top boxes for a long time to
come.



Bundled channels of video have been a compelling business model replacing broadcast TV
free channels with bundles of paid channel packages. This bundled programming model is
anticipated to continue to thrive as Internet services are added to the TV set.



Video communication is increasing in importance. Video content is replacing voice,
data, text, and print media in many instances. Educational video is evolving a more
significant place in the teaching of students. News video is proliferating. Video is being
used to accomplish remote healthcare services delivery. These uses of video over the
Internet will leverage HD TV devices, complementing the current bundled entertainment
programming business model.



Set top boxes will last for a long, long time with the addition of Internet access
capability. The issue is whether bringing Internet protocol (IP) to the set top box will
destroy the proprietary bundling of channels for TV. The value of bundling is likely to
create persistence of the cable industry business model as it exists now.



Bringing IP to the TV set is not significantly different than having the Intent
available on the PC or cell phone. IP TV brings more content, particularly health services
as new content, but it is not anticipated to disrupt the existing bundled channel services
entertainment and sports model that cable providers bring now.



Set top box dedicated device markets at $8.7 billion in 2011 are anticipated to reach
$15.6 billion by 2018 as next generation gateways and cloud computing are introduced to
manage Internet connectivity to HD TV devices in the home.



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