Premiere Networks Announces Integration with Marketron Network Connect Service to Fully Automate the Management of Network Orders for Media Groups

Premiere Networks Announces Integration with Marketron Network Connect Service to Fully Automate the Management of Network Orders for Media Groups

Solution increases efficiency, accuracy and accountability for stations, networks and advertisers

LOS ANGELES and HAILEY, Idaho, May 15, 2012 /PRNewswire/ -- Premiere Networks, the number one audio content provider in the country, and Marketron, the leading provider of business software solutions and services for the media industry, today announced the completion of the interface connecting Premiere's network traffic system with Network Connect, a Marketron Mediascape Service that fully automates the process of network schedules from order placement through reporting and affidavit for radio groups.

Since its release in March 2011, Network Connect has proven to minimize network spot makegoods by eliminating the manual work of entering network orders into the station traffic system and by electronically returning exact spot times to the networks for improved performance and reporting to network advertisers. Prior to Network Connect, orders, copy instructions and revisions related to fulfilling network contracts have been a complex process that cost radio stations an enormous amount of manpower, time and makegoods. Network Connect addresses these challenges and is exclusively available from Marketron.

"We are pleased to work with Marketron to bring this solution to our network and affiliate partners. Each year, our affiliates air hundreds of network spots and the Premiere connection to Mediascape brings a more efficient workflow that has enormous value for our affiliate stations and our advertisers," said Meg Montury, Premiere Networks Sr. Vice President of Sales Operations.

"We are so pleased to have Premiere Networks participate in the Mediascape platform," said Jeff Haley, President and CEO of Marketron. "This integration is proof positive of the success of this offering and the value it provides. Network Connect exemplifies Marketron's commitment to delivering services that help our clients drive top-line revenue, improve efficiencies and increase openness and connectivity with value-added partners and systems. As network is an important and growing aspect of many of our clients' businesses, the Network Connect capability and proven value proposition associated with it is critical and can only be provided by Marketron."

For more information about Network Connect, please visit: http://www.marketron.com/marketron-exchange/network-connect.php

About Marketron
Marketron is the leading provider of business software solutions and services for the media industry. The Marketron Mediascape Platform, Traffic and Suite of Services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 stations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue. Marketron is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in communications, information and media businesses.

About Premiere Networks
Premiere Networks, Inc., a subsidiary of Clear Channel Media and Entertainment, syndicates 90 radio programs and services to more than 5,000 radio affiliations and reaches over 190 million listeners weekly. Premiere is the number one audio content provider in the country and features the following personalities: Rush Limbaugh, Jim Rome, Ryan Seacrest, Glenn Beck, Bob & Tom, Delilah, Steve Harvey, Blair Garner, George Noory, John Boy and Billy, Big Tigger, Sean Hannity, Elvis Duran, Randi Rhodes, Nikki Sixx, Kane, Andy Dean and others. For more information, please visit www.PremiereRadio.com or www.facebook.com/PremiereRadio.

Contacts:
Brynn Moynihan Rachel Nelson
Horn Group for Marketron Premiere Networks
646-202-9753 818-461-8057
brynn.moynihan@horngroup.com rnelson@premiereradio.com
SOURCE Marketron

Marketron

Web Site: http://www.premiereradio.com


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