Global Market Leader Visiware, Inc. Defines the Next Generation of Social TV

Global Market Leader Visiware, Inc. Defines the Next Generation of Social TV

700 Interactive Televised Shows Aired Across 10 Countries Using Visiware's Second-Screen PlayAlong(TM) Solution

NEW YORK, May 16, 2012 /PRNewswire/ -- Visiware, Inc., a global leader in the interactive television industry, announced today it has reached a milestone of 700 interactive TV shows aired across 10 countries using its second-screen PlayAlong(TM) product.

PlayAlong(TM) provides TV viewers with the ability to interact real-time from their second-screen devices during their favorite programs.

"Today, up to 80% of television viewers regularly use their smartphones, tablets and PCs when watching TV*," said Harris Larney, Visiware's General Manager of North America. "Our PlayAlong(TM) product allows viewers to use their devices with the content they are watching on TV to interact with friends, learn more about the show, and engage in game play specifically tailored for each program. Our products also support TV networks' and production companies' efforts to leverage the latest technology and monetize the second-screen's growing usage in the marketplace."

PlayAlong(TM) is a cloud-based and fully integrated content platform, enhancing viewers' television watching experience by integrating new social features. PlayAlong(TM) offers a new approach to the Social TV market that goes well beyond basic Twitter posting and show check-in by providing: synchronized and enriched content; extended experiences that support game shows, reality shows, sporting events, and scripted content; as well as monetization tools such as 24/7 gaming, T-Commerce, and advertising.

Visiware has seen an increase of 28% in audience viewership for shows that aired using its PlayAlong(TM) platform**. The company works closely with TV networks and production companies to develop a customized Social TV solution that supports their business objectives.

The benefits of PlayAlong(TM) are designed to:


1. Create a new and innovative experience for the TV viewer while increasing
fan loyalty
2. Support new forms of revenue and monetization streams
3. Allow for additional viewer data collection and CRM
"PlayAlong(TM) is pushing the boundaries of what's possible for the networks and production companies to offer with their social programming initiatives," said Laurant Weill, Visiware's Founder and Executive Chairman. "Our approach is to provide a better product than what's in the Social TV market today, at a critical time when TV viewing behaviors are changing rapidly. We are offering viewers a TV experience adapted to user behaviors while providing networks and operators with a very profitable opportunity to interact with their audience."

Visiware has partnered with leading entertainment companies over the past 15 years such as NBC (Universal Studios), ABC - Disney, and Mattel as well as leading cable and satellite providers such as Dish Network, Time Warner Cable, among many others across the globe.

PlayAlong(TM) has been used in leading prime time TV shows on Fox, Antena3, Astro, La5, SBT, SBS6, TF1, ZDF etc.

* Source: Nielsen studies

** Source: Mediametrie



About Visiware, Inc. - Based in the U.S. (NY and Denver) and France (Paris), Visiware is providing second screen and gaming solutions and technologies. With over 15 years of experience, Visiware's global reach extends across 70 countries and 30 operators. Visiware's products include its PlayAlong(TM) platform, which allows TV producers and networks to launch next generation social applications such as games and interactions which are synchronized with major broadcast programs. Millions of TV viewers can simultaneously participate during a TV show via the web, their iPhone, iPad or even through Facebook. www.Visiware.com

About Harris Larney - Harris Larney is Visiware Inc.'s General Manager of North America. He actively works with television networks, production companies, cable and satellite operators, and with major brands focused on advertising and promotions on the second screen. Harris is an industry expert in digital content and second screen devices. His prior experience includes an executive management role at a $100M digital content company and working with leading Fortune 50 technology company, Motorola, where he developed and launched new mobile media and content solutions worldwide.

Visiware US:www.Visiware.com







SOURCE Visiware, Inc.

Visiware, Inc.

CONTACT: US: Vanessa A. Friedman, vanessa@vdotconsulting.com, +1-917-405-1897; Europe: Frederic Fellague, fellague@visiware.com

Web Site: http://www.Visiware.com


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