Bombay Sapphire Gin & Tribeca Film Festival to Discover the Most Imaginative Filmmakers

Bombay Sapphire Gin & Tribeca Film Festival to Discover the Most Imaginative Filmmakers

NEW YORK, April 27, 2012/PRNewswire/ --

'The Bombay Sapphire Imagination Series' Short Filmmakers Competition


Announced at Tribeca Film Festival by Academy Award-Winning Screenwriter, Geoffrey


Fletcher



Bombay Sapphire(R), the world's number one premium gin by value for a third
consecutive year[1], in association with Tribeca Film Festival, is offering budding
filmmakers the chance to make their own short film, using their imagination to interpret a
short film script created by Academy Award(R) winner, Geoffrey Fletcher.



With imagination at the heart of both Bombay Sapphire and filmmaking, this
competition* titled 'The Bombay Sapphire Imagination Series' aims to celebrate endless
creativity and the brand's belief in the power of imagination. From the 26th of April,
budding filmmakers can view the script at http://www.imaginationseries.com and can
submit their interpretation of Geoffrey's script on the site from the 8th of May 2012. A
global judging panel, including Geoffrey Fletcher and other industry leaders put together
by the Tribeca Film Festival, will select five winners from a shortlist of entries who
will then go on to produce and direct their own individual films to view at a star-studded
international premiere early 2013.



Geoffrey Fletcher, Academy Award-Winning screenwriter, comments on his role within The
Bombay Sapphire Imagination Series and the script he has written: "The power of
imagination is endless, which is why I've developed a script that I feel can be
interpreted in a kaleidoscope of ways. The short script I wrote for The Bombay Sapphire
Imagination Series is stripped of details like character description and locations. It
leaves room for filmmakers to interpret parts of the story as they wish. The characters
can be human or otherwise. The locations can be of this earth or elsewhere. The types of
filmmaking can be live action, animation, drawings or whatever form best expresses their
concept.



"As a screenwriter, I feel extremely passionate about the breadth of imagination and
where it can take us, which is why I agreed to work with Bombay Sapphire on this
competition. Imagination really can take you anywhere so I eagerly anticipate this
interpretive journey and where we'll end up."



"It's great to partner with a brand who embraces creativity and imagination the way
Bombay Sapphire gin does. We expect the competition will inspire filmmakers and look
forward to seeing where their imagination takes them," said Nancy Schafer, Executive
Director of the Tribeca Film Festival.



With a heritage rooted in imagination, Bombay Sapphire has long supported the world of
creativity, design and innovative ways of thinking. Bombay Sapphire Global Marketing
Manager Joanna Botwood comments: "Imagination is at the heart of everything Bombay
Sapphire does and aims to celebrate and harness imagination in all of its forms - in this
case filmmaking.



"Imagination is intrinsic to filmmaking and therefore our aim is to give people the
chance to explore their imagination - just as we infuse the 10 botanicals to give Bombay
Sapphire its unique taste, we are infusing an Academy Award-Winning screenwriter's script
with people's imagination to create unique short films to show that imagination can take
you everywhere."



For more details on the competition, script and how to enter visit:
http://www.imaginationseries.com.



NOTES TO EDITORS:




- To download all video content and images of Geoffrey Fletcher and other
celebrities at Tribeca Film Festival, go to:
- http://digitalnewsagency.com/stories/6567-geoffrey-fletcher-launches-filmmakers-competition-at-tribeca-film-festival
- *Please check local terms and conditions at
http://www.imaginationseries.com




About Bombay Sapphire



Bombay Sapphire is based on a secret 1761 recipe; the premium quality of Bombay
Sapphire gin is created by perfectly balancing a unique combination of 10 hand-selected
exotic botanicals from around the world. The natural flavours of the botanicals are
captured through a delicate distillation process called Vapour Infusion which results in
the tantalising, smooth and complex taste that is Bombay Sapphire.



Enjoy Bombay Sapphire responsibly. Bombay Sapphire, the Bombay Sapphire bottle design
and device are trademarks and/or registered trademarks.



Bombay Sapphire - Infused with Imagination(TM)



Bombay Sapphire aims to inspire people into expanding their minds, thinking
differently to reveal more about themselves and their Imaginations. The team at Bombay
Sapphire believes everyone has imagination and therefore aims to give everyone the
opportunity to be inspired, and to infuse their imagination with Bombay Sapphire.



1 Data sourced from International Wine and Spirit Research (IWSR), for the 12 months
to the end of December 2010



http://www.bombaysapphire.com



http://www.facebook.com/BombaySapphire



For further information please contact:



bombaysapphire@hkstrategies.com




- Tarita Mullings, H+K Strategies, +44-20-7413-3143
- Kat Bayang, H+K Strategies, +44-20-7413-3734





Source: Bombay Sapphire




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