Rockcityclub.com and Slacker Radio Announce Partnership During South by Southwest (SXSW) 2012

Rockcityclub.com and Slacker Radio Announce Partnership During South by Southwest (SXSW) 2012

Music Powerhouses Join Forces to Create World's First Radio Channel for Undiscovered Artists and Bands

AUSTIN, Texas, March 15, 2012 /PRNewswire/ -- Rockcityclub.com, the break-through creator of the "Social Music Network"(TM), today announced a dynamic partnership with industry heavy hitter Slacker, Inc. (http://www.Slacker.com).

Through this historic affiliation, Rockcityclub.com (http://rockcityclub.com) -- a start-up company dedicated to helping independent music artists get discovered and become successful-- will soon launch a new channel on Slacker Radio dedicated to showcasing the talents of undiscovered artists and bands.

"With this partnership, we're giving birth to the world's first radio station devoted exclusively to giving undiscovered artists and bands the chance to have their music heard by millions of potential fans 24 hours a day," said Jack Wishna, the noted entrepreneur and promoter who founded Rockcityclub.com. "For artists looking for their big break, the powerful combination of Rockcityclub.com and Slacker gives them by far the most visible exposure they can find for their music and their careers."

The web-based Rockcityclub.com is transforming the landscape of the independent music community by consolidating services such as artist development, promotion and distribution into a one-stop shop integrated with Facebook, Twitter and other social media, and by offering music fans an easy way to discover and engage new artists and bands around the world.

Aspiring artists on Rockcityclub.com are provided with the tools to break through the clutter of familiar shows such as "American Idol," "X Factor" and "The Voice," which look only at the artists that can fit into their cookie-cutter mold. New artists on Rockcityclub.com have the opportunity to work one-on-one with a dream team of Grammy Award-winning music producers while building strong, engaged fan bases, and getting promoted by millions of fans worldwide.

Slacker, Inc., one of the hottest interactive radio services available, is working with Rockcityclub.com to kick off the new "Slacker Spotlight station," called ROCK CITY CLUB. The station will be dedicated to highlighting the talents of undiscovered artists and bands from Rockcityclub.com. This new station will provide standout Rockcityclub.com artists and bands with the opportunity to broadcast their music to millions of potential fans online at Rockcityclub.com and now on Slacker Radio to be broadcast through the Internet and to mobile devices everywhere.

"We are extremely excited about working with Slacker, Inc. to create new opportunities for undiscovered artists and bands," said Wishna, President & CEO of Rockrena Inc., as he announced the partnership in a press event at the South by Southwest music festival in Austin, Texas. "This collaboration will add a new dimension to the way we discover the future stars of tomorrow."

In addition, Slacker, Inc. has agreed to offer the members of Rockcityclub.com extraordinary opportunities that most unsigned talent could never have the chance to take advantage of before.

"Having the best of Rockcityclub.com's rising artists on Slacker Radio is a notable breakthrough, putting artists on an even level with larger, label-backed acts," said Jonathan Sasse, SVP marketing of Slacker. "This will enable emerging artists to have an audience with the millions of Slacker Radio listeners while giving fans the ability to propel their favorite artists to new heights."

"We are proud to have Slacker Radio as one of our key partners and we're looking forward to giving our members another outlet to get their music heard by millions of new fans," said Ofek Hayon, Chief Business Development Officer at Rockrena Inc. "At the same time, Slacker listeners are going to be in for a treat with all the new talent they will be discovering on the Rock City Club station."

Artists and bands that want to learn more can go to http://www.rockcityclub.com.

About Rockrena Inc. and Rockcityclub.com

Rockrena is the parent company of Rockcityclub.com, the break-through creator of the world's first "Social Music Network" dedicated to helping independent music artists and bands be heard and have the chance to get discovered. The online platform offers millions of aspiring artists a fresh alternative to competitions such as "American Idol," "X Factor" and "The Voice," where only a lucky few make it on to national television and prominence. Rockcityclub.com is a one-stop shop that focuses on the millions of undiscovered artists and bands and provides them with the tools to break through the clutter and build strong, engaged fan bases.

The Producer's Circle at Rockcityclub.com, headed by RON DANTE, Executive Director of Talent Acquisition, brings together and includes the largest music producers in the world. Producer's Circle producers have earned over 120 Grammy Awards, have over 210 Top 40 songs, and 60 # 1 songs, and produce for the artists and bands: Bon Jovi, Madonna, Elton John, Billy Joel, Bruce Springsteen, Rod Stewart, Aerosmith, KISS, Kelly Clarkson, Selena Gomez, Plain White T's, Justin Timberlake, John Legend, Metallica, Usher, Phil Collins, Kanye West and many more.

For regular Rock City Club updates follow Rock City Club at http://www.twitter.com/rockcityclub, become a Fan on Facebook at http://www.Facebook.com/rockcityclub, or watch Rock City Club video content at http://www.Youtube.com/rockcityclub or visit our site at http://www.rockcityclub.com

Press and Media Contact:

Emily Klimas
Rockrena Inc.
Public Relations and Communications Manager
(702) 529-0158
eklimas@rockrena.com
http://blog.rockcityclub.com

About Slacker, Inc.

Slacker offers the world's most complete range of radio services, from millions of songs to custom content from ESPN Radio, ABC News and much more. Whether it's the award-winning free Slacker Basic Radio, the fully loaded Slacker Radio Plus, or Slacker Premium, offering on-demand access to Slacker's music catalog, listeners enjoy a unique, custom listening experience. Slacker enables music lovers to play highly personalized music online at the Slacker website, in Ford vehicles with SYNC AppLink, on connected home devices or on-the-go with free Slacker Personal Radio applications. Slacker mobile applications are available for iPhone, iPad, Android, BlackBerry smartphones and more. For additional information visit: http://www.Slacker.com/about.

For regular Slacker updates follow Slacker at http://www.Twitter.com/SlackerRadio, become a Fan on Facebook at http://www.Facebook.com/SlackerRadio, watch Slacker video content at http://www.YouTube.com/Slacker or visit http://www.Slacker.com.

Media Contact for Slacker, Inc.

Anders Steele
FortyThree, Inc.
(831) 239-0960
slacker@fortythreepr.com

This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Rockrena Inc.

Rockrena Inc.

Web Site: http://www.rockcityclub.com

-------
Profile: intent