5® Gum Invites Music Fans to Choose Your Energy(TM) with The Switch Live Webcast

5® Gum Invites Music Fans to Choose Your Energy(TM) with The Switch Live Webcast

Working with YouTube, La Blogotheque offers simultaneous live performances from Givers and Theophilus London

CHICAGO, March 27, 2012 /PRNewswire/ -- 5® gum is celebrating the launch of RPM(TM) - available in an Energizing Fruit or a Relaxing Mint flavor - by sponsoring The Switch, a live online music event where viewers can choose the artist to suit their mood. Performances from two up-and-coming artists will be streamed simultaneously on YouTube, offering fans the chance to choose their music and their energy.

Music fans are invited to tune into YouTube.com/TheSwitch on March 28 at 9PM ET to Choose Your Energy(TM) between an upbeat, energizing performance from Givers or a relaxing, soulful set from Theophilus London.

The live YouTube music event, presented by La Blogotheque and powered by 5 gum, is the first of two concurrent concert events, bringing hour-long performances that are sure to Stimulate Your Senses®.

Information on the second live stream will be available at the 5 gum Facebook page.

Additional Details:

-- The first event begins March 28 at 9PM ET at YouTube.com/TheSwitch; both
hour-long sets will stream twice, so users have the opportunity to watch
both if they're in the mood!
-- Fans will also have the opportunity to view exclusive content, create
their own playlist that reflects their mood or discover Relaxing and
Energizing tunes curated by their favorite artists.
-- Anyone who can't tune into the live performance should visit the The
Switch YouTube page to watch archived performances of select songs from
each artist (available April 2 - May 11, 2012).

Relevant Links:

-- La Blogotheque YouTube Channel: http://www.youtube.com/LaBlogotheque
-- 5 Gum Facebook Page: www.Facebook.com/5gum
-- 5 Gum on Twitter: www.twitter.com/5gum

© 2012 Wm. Wrigley Jr. Company. All Rights Reserved. 5, RPM, Choose Your Energy and Stimulate Your Senses are trademarks of the Wm. Wrigley Jr. Company.

SOURCE Wm. Wrigley Jr. Company

Wm. Wrigley Jr. Company

CONTACT: Kara McArthur, +1-312-377-4128, kara.mcarthur@olson.com, for Wm. Wrigley Jr. Company

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