Hallmark Celebrates Justin Bieber's Birthday With Greeting Cards For His Fans

Hallmark Celebrates Justin Bieber's Birthday With Greeting Cards For His Fans

First-of-its-kind collection of Justin Bieber greeting cards from Hallmark to hit stores this spring

KANSAS CITY, Mo., Feb. 29, 2012 /PRNewswire/ -- In honor of Justin Bieber's 18th birthday tomorrow, Hallmark, in partnership with Bravado, announces a gift to his fans -- first-of-its-kind Justin Bieber greeting cards. Debuting in April, the collection of more than 48 everyday Hallmark cards will provide "Beliebers" a fun new way to share "Bieber Fever" with friends and family. No matter what the occasion -- to celebrate a birthday, say "way to go girl," or just say "hello" -- Justin Bieber greeting cards will have the perfect message to make any recipient say "Baby, Baby, Baby, Oh!"

(Photo: http://photos.prnewswire.com/prnh/20120229/CG61588)

(Logo: http://photos.prnewswire.com/prnh/20111129/CG13329LOGO-b)

The variety of Justin Bieber Hallmark cards will feature innovations, including lights, songs from the pop sensation, motion and pop-up displays, and also will double as collectors' items with door hangers, photo inserts and more. Ranging from $2.57-$9.99, the cards come in bright colors, include a photo of Justin and express a variety of playful sentiments, like "Hope your big day rocks like never before," and "You must be one of my biggest fans 'cause you blow me away, girl!"

"We are excited to partner with Justin Bieber to provide a new way for consumers and fans to connect, while celebrating their love of Justin Bieber and his music," said Hallmark licensing director Jenny Hofeditz. "This collection of cards with displayable, innovative and interactive features will provide consumers with a long-lasting greeting card and Justin Bieber experience."

"Justin's fans are demanding more content than ever before," commented Felix Sebacious, Senior VP of Licensing at Bravado. "Through these new innovative greeting cards, Hallmark has created a gateway to an even more dynamic relationship between Justin and his fans."

The Justin Bieber greeting cards from Hallmark will arrive in Wal-Mart stores nationwide in April and will be available in May at Hallmark Gold Crown® stores, as well as Walgreens, CVS and other stores where Hallmark products are sold.

About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together - a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 38,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

About Bravado

Bravado, the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through Web-based stores. Bravado also licenses rights to an extensive network of third-party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength. Bravado artists include The Rolling Stones, Lady Gaga, Michael Jackson, Justin Bieber, Paul McCartney, Eminem, Kanye West, Metallica, Nickelback, Katy Perry, Guns 'N Roses, Red Hot Chili Peppers, Green Day and The Killers, among many others.

SOURCE Hallmark Cards, Inc.

Photo:http://photos.prnewswire.com/prnh/20120229/CG61588
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20111129/CG13329LOGO-b
http://photoarchive.ap.org/
Hallmark Cards, Inc.

CONTACT: CONTACT: Deidre Mize of Hallmark Cards, Inc., (816) 274-5768, dmize2@hallmark.com, http://newsroom.hallmark.com; or Angie Read of Fleishman-Hillard, (816) 512-2334, angie.read@fleishman.com; or Maria Ho-Burge of Bravado , (212) 331-2569, Maria.ho-burge@umusic.com

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