Medical Alarm Concepts and Harrington Multi Media Ready for MediPendant(TM) National Television Campaign Test Launch

Medical Alarm Concepts and Harrington Multi Media Ready for MediPendant(TM) National Television Campaign Test Launch

KING OF PRUSSIA, Pa., Jan. 12, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), manufacturer of the MediPendant(TM), the first fully-monitored medical alarm system that allows the user to speak and listen directly through the pendant, today announced that post-production of the new MediPendant(TM) television commercial is complete and a national test launch will begin as early as the last week of January.

Harrington Multi Media Marketing has completed post-production of the two-minute commercial promoting the MediPendant Plus, a MediPendant(TM) medical alarm device with additional services included in its service package. "We are very excited to test the new commercial produced by Harrington. It really drives home the competitive advantages that MediPendant Plus has over its competitors. We are optimistic that the commercial makes a compelling offer and will drive sales," said Paul Green, VP of Sales and Marketing at Medical Alarm Concepts. We had a lot of success with our first commercial, and now with Harrington on board, we feel confident that this commercial will be even more successful, adds Green.

The completed commercial will be sent to the stations participating in the test, by media agency Modus Direct. Tim Harrington, CEO of Harrington Multi Media stated, "The selection of the right media agency to buy media for a commercial is important to a successful media test. We believe that Modus Direct is the right agency for the MediPendant Plus. Over the years they have managed campaigns for Hoveround, WoundSeal (this includes a drive to a retail program for Walgreens), 911 Medical ID, Indulge-a-Bath, Leading Medical Incontinence, and Uplift Technologies Chairlifts."

Mike Altieri, who is overseeing the media campaign for MediPendant Plus at Modus Direct added, "We feel very confident that we can get the MediPendant Plus commercial in front of the right audience. At present, Modus is probably the most versed company in the senior category in terms of media learning and relevant current station data."

Under the terms of the signed agreement, Harrington will finance and produce multiple television spots and an Internet-based marketing campaign for the MediPendant(TM). Harrington will be responsible for all of its costs in connection with the marketing of the products. This will include financing all television media and purchasing units from the Company at a pre-arranged price. Medical Alarm Concepts will book all revenue from the joint venture.

About Medical Alarm Concepts

Medical Alarm Concepts Holding, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. We have built our reputation in the personal emergency response system (PERS) and medical alert industry. With patented technology and state-of-the-art services, MAC is uniquely positioned to mobilize the right people, skills and alliances to ensure success and client satisfaction. Our design and support philosophy emphasizes industry best practices, while providing polished and savvy solutions. MAC's latest innovation is the development of its two-way voice speakerphone pendant technology. For more information, please visit our website at www.medipendant.com.

About Harrington Multi Media Marketing LLC

Harrington Multi Media Marketing LLC (HM3) is a leading producer of infomercials and short-form direct television spots and developer of Internet-based marketing campaigns and transactional websites. HM3 also offers complete turnkey solutions to launch new consumer products including: complete production services on a for-hire basis, assistance with outsourcing products and prototype development; set-up and management of call centers; product fulfillment and customer service; credit card processing; purchasing and management of media outlets, including telephone sales, direct response television (DRTV), and Internet sales. Tim Harrington, CEO of HM3, is one of the pioneers of the direct response marketing industry and has been in the business over 25 years. Over the course of 25 years in this industry Tim Harrington's companies have generated over 4 billion dollars in sales of products and services. HM3 is a member of the Electronics Retailing Association which is the governing body for this industry, and which association was co-founded by one of Tim Harrington's previous companies. For more information, please visit www.hm3.com.

Safe Harbor Statement
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
1-877-639-2929 Ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.

Medical Alarm Concepts Holding, Inc.

Web Site: http://www.hm3.com

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