Deluxe® Serves Over 100 Million Trailers Directly to Consumers

Deluxe® Serves Over 100 Million Trailers Directly to Consumers

BD-Live Trailer Pre-Roll application delivers targeted trailers to Blu-ray audiences

BURBANK, Calif., Jan. 5, 2012 /PRNewswire/ -- Deluxe Digital Studios, a subsidiary of Deluxe Entertainment Services Group Inc., announced today that it has delivered over 100 million movie trailers directly to Blu-ray consumers, with nearly 6 1/2 million trailers delivered directly to consumers' connected Blu-ray players in a single month.

"The number of connected Blu-ray players increased dramatically over the last year," says Jin Kim, SVP New Media and Creative at Deluxe Digital Studios. "Trailer Pre-Roll usage has climbed well beyond our initial expectations and we expect our deliveries to exceed 10 million per month during 2012, which is exciting as it offers our partners an incredible source of incremental media value."

Deluxe's Trailer Pre-Roll technology enables trailers to change depending on what movie the consumer decides to watch. Trailers are streamed to internet connected Blu-ray players each time a disc is inserted. "Studios now have the option to promote and stream fresh trailers of new films rather than presenting old and dated trailers over and over again," continues Kim.

Data shows over half of consumers watch entire trailers instead of skipping ahead to the movie menu. "Trailer Pre-Roll allows studios to reach a substantial number of households and target specific audiences based on the movies they watch," says Kim.

About Deluxe

Deluxe Digital Studios staffs more than 1,500 full-time employees and 3,000 language translators in support of its DVD, Blu-ray and digital distribution content services. The company's monthly capacity exceeds 350 DVD, 100 Blu-ray and 18,000 digital distribution projects per month. Deluxe Digital Studios provides services to every major Hollywood studio.

Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is a leading provider of a broad range of entertainment industry services and technologies to the worldwide entertainment industry including the Hollywood studios, broadcast/cable/satellite providers, digital distribution, gaming as well as content owners and creators. Services for content creation in features, television and commercials are offered in production, post production, digital distribution, multi-platform development, marketing services and asset management. They include motion picture film processing and printing; EFILM® and Company 3® digital intermediates; post production and subtitling services; titles design and digital VFX; DVD compression, encoding and authoring; advertising distribution and syndication services; digital cinema services, and 2D to 3D conversioning. Laboratory and post production facilities are located in North America, Europe, and Australia. Deluxe Digital Studios offer home entertainment services in North America, Europe and India. For more information, please visit www.bydeluxe.com.

SOURCE Deluxe Digital Studios

Deluxe Digital Studios

CONTACT: CONTACT: Gail Laguna of Deluxe Entertainment Services Group, +1-323-960-7372, gail.laguna@bydeluxe.com

Web Site: http://www.bydeluxe.com

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