Balenciaga and Coty Prestige Announce Kristen Stewart Will be the Face of the New Balenciaga Fragrance

Balenciaga and Coty Prestige Announce Kristen Stewart Will be the Face of the New Balenciaga Fragrance

PARIS, January 13, 2012/PRNewswire/ --

Nicolas Ghesquiere is pleased to introduce Kristen Stewart as the face of the newest
Balenciaga fragrance for women, to be revealed in Fall 2012. Kristen Stewart follows
Charlotte Gainsbourg who represents Balenciaga Paris, the first fragrance, since 2010.

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Since the start of her Hollywood career, Kristen Stewart has captivated audiences with
her impassioned character portrayals.

This urbane, spirited young woman will now be the muse of the new Balenciaga fragrance
for women.

Says Kristen Stewart: "I love Balenciaga fashion because it is incredibly bold and
forceful, yet feminine and sexy. I found there was a real creative freedom about this
project. I feel blessed and really proud of being the face of this new fragrance."

Says Nicolas Ghesquiere, Creative Director of Balenciaga: "Kristen Stewart embodies
the modernity of the new Balenciaga fragrance with her unique sensibility and
intelligence. From her early appearance in 'Panic Room' to her independent choice of
'Welcome to the Rileys,' I've always sensed her progressive character. In 2006, I invited
her to appear in a project shot by Bruce Weber. Since then, I've always wished to
collaborate with her further, knowing that she shares the radical spirit of Balenciaga."

"Kristen Stewart is the perfect choice as she embodies Nicolas Ghesquiere's unique
vision for the second chapter in our fragrance history," said Isabelle Guichot, CEO
Balenciaga.

"Kristen Stewart stood out as an evident choice for this new fragrance. She has a
unique sense of style, quite original and chic in the way she mixes fashion elements. Her
elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga,"
said Catherine Walsh, SVP American Fragrances, Coty Prestige, a division of Coty Inc.

Video:
http://www.multivu.com/mnr/52817-balenciaga

Source: Balenciaga and Coty Prestige

Coty US: Stacy Pinkas, Public Relations Director, 350 Fifth Ave., 14th Floor, New York, NY 10118, T +1-212-389-7734, E: stacy_pinkas@cotyinc.com; Coty UK: Linsey Saitowitz, Senior Press Officer, 5 St. George's Road, Wimbledon London, SW19 4DR, T: +44(0)20-8971-4131, E: linsey_saitowitz@cotyinc.com; Coty Canada: Vida Schultz, Public Relations Manager, 2320 Bristol Circle Unit #3, Oakville, ON L6H 5S3, P:+1-905-829-5150 x266, Vida_schultz@cotyinc.com

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