Amazon's LOVEFiLM Partners With ITV in Major TV Streaming Deal

Amazon's LOVEFiLM Partners With ITV in Major TV Streaming Deal

LONDON, January 6, 2012/PRNewswire/ --

LOVEFiLM, an Amazon company, has partnered with ITV to enable its members to instantly
watch TV titles from the UK's largest commercial broadcaster.

The subscription video on-demand (SVOD) agreement will give LOVEFiLM members access to
ITV's vast archive of shows, including a selection of recent popular content such as
Marchlands and Above Suspicion, as well as classic crime series Prime Suspect and
Inspector Morse and much loved British dramas such as Cold Feet and Secret Diary of a Call
Girl.

The renewed deal with ITV will add further premium TV content to the LOVEFiLM Instant
[http://www.lovefilm.com/browse/film/watch-online ] service - Europe's leading TV and
movie subscription streaming service available on a range of internet-connected devices
including the PC, Sony PlayStation(R)3, Apple iPad, web-enabled TV sets and Blu-ray
players and Microsoft Xbox 360 - and strengthen its existing offering of ITV programmes.

LOVEFiLM Instant [http://www.lovefilm.com/browse/film/watch-online ] gives members
immediate access to TV and movie content from major broadcasters and studios including
Entertainment One, Disney, Lionsgate, Momentum, STUDIOCANAL, Warner Bros. and BBC
Worldwide direct to their living rooms.

Simon Calver, CEO of Amazon's LOVEFiLM, comments:

"LOVEFiLM's partnership with ITV is the icing on the cake of our LOVEFiLM Instant
service as it brings more top TV content together with world class movies, delivered
across multiple platforms, all for one low monthly price."

Martin Goswami, Director of Pay and Distribution added: "We are delighted to be
working with LOVEFiLM to bring a wide range of ITV's best loved programmes to their
subscribers. Partnering with LOVEFiLM's Instant service is a great example of how ITV is
starting to drive new revenue streams by distributing its content across multiple
platforms."

Source: LOVEFiLM

LOVEFiLM Corporate PR Enquiries: Ben Simons or Eleanor Williamson, M:Communications, Tel. +44-(0)20-7920-2340,
simons@mcomgroup.com / williamson@mcomgroup.com;
LOVEFiLM Consumer & Trade PR Enquiries:
Mischief, Tel. +44-(0)20-3128-6600,
lovefilm@mischiefpr.com

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