Allure Eyewear Bows 3D Collection Online

Allure Eyewear Bows 3D Collection Online

Goods to be made available immediately to consumers on Allure e-commerce website and Amazon.com

LAS VEGAS, Jan. 9, 2012 /PRNewswire/ -- CES Booth #21718, South Hall -- Allure Eyewear has added 3D products to its website as part of its ongoing digital marketing strategy. The Allure site seeks to educate consumers and 3D enthusiasts on the benefits of using quality eyewear when viewing 3D content and how the overall experience can be enhanced when the right eyewear is chosen. In addition to its e-commerce website (3DALLURE.com), Allure is partnering with Amazon.com to give consumers greater access to premium eyewear.

"This is just one step we have taken to engage directly with consumers and is part of our overriding strategy to educate the marketplace and generate demand for our products. Additionally, Allure is launching a compelling digital marketing campaign that will drive consumers to our sites," said Marc Sorkin, Vice President, Allure Eyewear. "Next steps include linking retail partners to our web-pages, ultimately increasing consumer access to our brands."

The Allure and Amazon sites will make available to consumers the entire product portfolio of Allure A3D(TM) and Marchon3D(®) EX3D(® )Eyewear lines. The product range includes numerous adult and children's styles, as well as solutions for eyeglass wearers that include clips and wear-over frames. Many styles will also incorporate Marchon3D patented technologies utilizing curved, ophthalmic-accurate lenses that have been proven to improve the 3D viewing experience.

"Through the Allure3D site, our goal is to become an advocate for passive 3D technology," said Steve Clarke, President, Allure Eyewear. "We know that consumers are looking for ways to improve the 3D experience, and we believe by engaging with them directly that we can provide a service and give them easy access to the goods they want and the experience they deserve."

About Allure

Allure Eyewear is a leading designer and manufacturer of high quality, technologically advanced, ophthalmic frames and sunglasses. Our brands include O by Oscar de la Renta, Dereon, Oleg Cassini, L.E.I., TapouT, Hannah Montana and High School Musical.

Allure 3D is a division of Allure Eyewear that designs and manufactures patented, multi-purpose, stylish passive 3D glasses for the entire family. Allure 3D services all retail, e-commerce, private label and special event customers with price points ranging from opening price point to high performance product.

Contacts:

Anne Donohoe / Samantha Wolf
KCSA Strategic Communications
212-896-1261 / 212-896-1220
adonohoe@kcsa.com / swolf@kcsa.com

Marc Sorkin
Allure Eyewear
201-783-7075
msorkin@allure-eyewear.com

SOURCE Allure Eyewear

Allure Eyewear

Web Site: http://www.3DALLURE.com

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