Two North Dakota TV Stations Sign With Rentrak

Two North Dakota TV Stations Sign With Rentrak

--Prime Cities Broadcasting's Fox-Affiliates Now Subscribing to Rentrak's Census Based TV Ratings Service--

PORTLAND, Ore., Dec. 5, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a StationView Essentials contract with Prime Cities Broadcasting, Inc. for its Fox-affiliate stations, KNDX in Bismarck and KXND in Minot, North Dakota.

"Rentrak's massive database of audience information in western North Dakota is a welcome change and gives us a more accurate and stable ratings tool to help grow our business," said Gary O'Halloran, Owner and General Manager of Prime Cities Broadcasting, Inc. "We look forward to making the most of our partnership with Rentrak across the sales and promotions departments at our television stations."

"Rentrak's comprehensive ratings information allows local stations groups like Prime Cities' KNDX/KXND to have a far greater level of confidence in the audience data as they build their schedules," said Steven Walsh, Senior Vice President of Rentrak's Local Market Sales.

As the television ratings database currency, Rentrak provides daily measurement of all TV networks in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates information from over 19 million televisions.

About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

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SOURCE Rentrak Corporation

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Rentrak Corporation

Web Site: http://www.rentrak.com

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