Tootie's "Price is Right!"

Tootie's "Price is Right!"

SAN ANTONIO, Dec. 14, 2011 /PRNewswire/ -- Tootie Pie Company, Inc. (OTCQB: TOOT) announced that the producers of the popular television game show "The Price is Right" chose its "Pie of the Month" to use as a prize during a segment of the show to be aired during the week ending December 25, 2011. The Company did not pay any fees to be on the show.

"The opportunity to go before a national television audience on 'The Price is Right' is a welcome way to showcase Tootie Pie to fans of the show," said Don Merrill, President & CEO. "Of course, we hope their viewing audience will be tempted to try one of our wonderful pies for themselves!"

Tootie's Pumpkin Pie was just named the Best Pumpkin Pie in the November issue of "Every Day" with Rachael Ray. The Company was also recently featured on an episode of "Kid in a Candy Store" on the Food Network and used as promotional gifts in association with the 'Punkin Chunkin' contest on the Discovery Channel.

About "The Price is Right"

Television's longest-running game show is in its 39th season on the CBS Television Network. The show is hosted by comedian Drew Carey and is known for the catch phrase "Come on Down!" Contestants are chosen at random from a studio audience and called upon to test their skills, competing for prizes against each other and themselves in various game settings.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafes, in-store sales, orders via telephone and internet on the Company's website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and thenresell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the OTCQB market under the symbol "TOOT." For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

Contact:
Carla Carter
Investor Relations
210.737.6600
Carla.Carter@tootiepieco.com

SOURCE Tootie Pie Company, Inc.

Tootie Pie Company, Inc.

Web Site: http://www.tootiepieco.com

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