Pharrell Williams Kicks Off Karmaloop.com's Holiday 2011 "iKons" Gift Guides

Pharrell Williams Kicks Off Karmaloop.com's Holiday 2011 "iKons" Gift Guides

- Leading online apparel and footwear retailer enlists 24 "Verge Culture" youth celebrities to highlight its Holiday 2011 offerings, at www.karmaloop.com/iKons

- Other highlighted iKons in first installment include: movie star Chris Evans ("Captain America"), skateboarder Terry Kennedy and musicians Far East Movement, Kreayshawn and Cypress Hill

BOSTON, Dec. 9, 2011 /PRNewswire/ -- Are you wondering what your favorite celebrity or musician wants for the Holidays? Karmaloop.com has the answers.

24 KARMALOOP.COM IKONS HOLIDAY GIFT GUIDES are up now at www.Karmaloop.com/iKons. Items on each page were personally chosen by each iKon, from all of the great items at www.Karmaloop.com this season.

Karmaloop.com iKons are celebrities, musicians and tastemakers who spark the imaginations of the "Verge Culture" generation (18-to-34 year-old music and tech-savvy men and women, the first generation "raised on the internet"). More than 100 Karmaloop.com iKons were introduced earlier this year as part of Karmaloop TV's "Reclaim Your TV" campaign (www.ReclaimYourTV.com), a unique grassroots social media onslaught that let young people tell "Big Cable" why a new cable network is long overdue.

Full listing of Karmaloop.com'sfirst batch of iKons with Holiday 2011 Gift Guides:

-- Fashawn (Hip-hop star on the rise, one of XXL Magazine's "2011 Freshmen
Class")
-- DJ Ill Will (LA-based DJ and mixtape legend)
-- DJ Clark Kent (World-renowned DJ and sneaker collector / expert)
-- Dev (Pop vocalist known for her "In The Dark" smash and vocals on Far
East Movement's "Like A G6")
-- DJ Slurpy Slurp (Karmaloop's most notorious new online sensation)
-- Crookers (electro-house music producers renowned for Lady Gaga and Kid
Cudi remixes)
-- CyHi The Prynce (Rap phenom, affiliated with Kanye West and G.O.O.D.
Music)
-- Jesse Jo ("It Girl" for young ladies around the world, recently unveiled
a new Vans apparel collaboration)
-- Far East Movement (Hip-hop stars, first Asian-American group to have a
#1 pop hit - "Like A G6")
-- Suave Santa (Karmaloop's smoothest new online celebrity)
-- Bad Rabbits (Boston-based rock / funk / pop sensations)
-- Red Cafe (Hip-hop star on the rise, affiliated with Akon, Diddy and DJ
Clue)
-- Stevie Williams (Skateboarder and entrepreneur -owner of L&K Limited and
Sk8tique stores)
-- Rusko (Dubstep music producer from the UK, collaborations with Gucci
Mane and Cypress Hill)
-- Maluca (Electro-pop vocalist from NYC, affiliated with producer Diplo
and Mad Decent Records)
-- Va$htie (Stylist / video director / fashion icon)
-- Kendrick Lamar (Rap star on the rise, from Los Angeles)
-- Cypress Hill ('90s hip-hop legends, known for "Insane in the Brain" and
pro-Hemp anthems)
-- Kreayshawn (Hip-hop's #1 female bad girl - known for worldwide smash
"Gucci Gucci")
-- Chris Evans (Actor, "Captain America" and "Fantastic Four")
-- Iggy Azalea (Australian female rapper, current hit is "My World")
-- Terry Kennedy aka TK (Pro skateboarder and reality TV star)
-- Greg Selkoe (Karmaloop.com and Karmaloop TV Founder and CEO)
-- Pharrell Williams (Karmaloop TV's Creative Director, Grammy-winning
musician and entrepreneur)
Karmaloop.com is experiencing a record-breaking 2011 and December looks to be furthering this trend for the renowned online retailer (#180 on Internet Retailer Magazine's "Top 500" list). Black Friday and Cyber Monday were the two biggest days in the company's 11-year history and Karmaloop.com's projected 2011 revenues are $130 million.

ABOUT KARMALOOP.COMKarmaloop.com is one of the world's largest and most-respected online retailers of "streetwear" (including footwear, apparel and accessories). The company was founded by Greg Selkoe in 2000 and is headquartered in Boston, MA, with an office and TV studio in New York City. Karmaloop.com attracts more than 4.5 million unique monthly visitors, selling over 500 men's and women's brands to a loyal customer base spanning 45 countries. Karmaloop, Inc. owns and operates Karmaloop.com, KarmaloopTV.com, PLNDR.com, Kazbah Underground Brands, Boylston Trading Co, and owns 11 private label clothing brands.

The Karmaloop family includes Karmaloop TV - www.KarmaloopTV.com - a multi-platform broadband programming network which was launched in 2008. Karmaloop TV, helmed by President Katie McEnroe, CEO Greg Selkoe and Creative Director Pharrell Williams, is planning to launch as a 24/7 cable television network in 2012.

SOURCE Karmaloop.com

Karmaloop.com

CONTACT: Brian Coleman, brian.coleman@karmaloop.com, +1-617-210-9176

Web Site: http://www.karmaloop.com

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