Ludacris Takes on Mike Posner at Red Bull Soundclash in Miami on New Year's Eve

Ludacris Takes on Mike Posner at Red Bull Soundclash in Miami on New Year's Eve

- Experience the Unparalleled Musical Conversation Live at Miami's Bayfront Park -

MIAMI, Dec. 7, 2011 /PRNewswire/ -- On New Year's Eve, Miami's Bayfront Park will be THE destination for music lovers as Red Bull Soundclash presents an incomparable live music showcase featuring a first-time ever match up between Ludacris and Mike Posner. The pre-show festivities begin at 7:00 p.m.. The main show begins at 9 p.m. and will culminate with a fireworks display and official countdown to the New Year. General admission is free and open to the public. A limited number of VIP upgrades are available for purchase. For details and event information visit www.redbullusa.com/soundclash.

Red Bull Soundclash is a totally unique clash of sounds, styles and creativity, where two bands don't battle each other, but instead collaborate to create an innovative live music performance. The show features two bands with different music styles facing off on two stages positioned on opposite ends of the venue with the audience in the middle. In a series of four rounds, the bands perform various tasks, some rehearsed, and some improvised, to showcase the array of their musical abilities.

MEET THE PLAYERS | SOUTHERN GROWN WITH AN AUTHENTIC EDGE

Known from the streets to the big screen, Ludacris is a star on multiple fronts - a Grammy Award winning hip-hop artist, movie star and once upon a time a radio DJ on Atlanta's 97.5 (now Hot 107.9). Bringing comedy and entertainment to his rhymes has landed Ludacris onto the Top 10 Billboard's Hot 100 several times and with celebrity collaborations such as 50 Cent, Mariah Carey, Busta Rhymes and Eminem- making his second Red Bull Soundclash appearance -- Luda is sure to put on a quite a show.

Mike Posner is a modern day triple threat - singer, songwriter and producer - hailing from ethnically and economically diverse Detroit suburb of Southfield, MI. His eclectic, crafted collection of soulful tunes blended with hip-hop showcases an authentic artist motivated by life experiences. Posner is relatable and ready to accept the Red Bull Soundclash challenge.

BREAK IT DOWN

The Red Bull Soundclash format takes each band through a series of collaborative challenges that makes it less of a battle and more of a musical conversation. In round one (the cover), both bands play their own version of the same cover song. Round two (the takeover), begins with the first band playing one of its original songs and mid-way through the other band takes over, seamlessly finishing the song in their own style. The third round (the clash), highlights each band's musical versatility by having them perform songs in three different styles as determined by the DJ - for example: Electronic, Reggae and Rock. The fourth and final round is full of surprises, as each act is allowed to bring on a special guest to join their performance.

Touring the globe since 2007, Red Bull Soundclash has entertained music lovers with incredible match ups including Cee Lo Green/ The Ting Tings; Snoop Dogg and the Snoopadelics/ Ghostland Observatory; The Roots /Miniature Tigers; Erykah Badu and the Cannabinoids /Shiny Toy Guns; Talib Kweli/ Ozomatli; Wale/Tokyo Police Club and many others.

Follow us on Twitter at @redbullMIA, and join the conversation with #rbsoundclash.

SOURCE Red Bull

Red Bull

CONTACT: Tara Murphy of 360 Media, Inc., +1-404-577-8686, info@360media.net

Web Site: http://www.redbull.com

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