Bass Pro Shops to Sponsor MAJOR LEAGUE FISHING

Bass Pro Shops to Sponsor MAJOR LEAGUE FISHING

TULSA, Okla., Dec. 12, 2011 /PRNewswire/ -- When seven-time B.A.S.S. Angler of the Year and four-time Bassmaster Classic champ Kevin VanDam competes for the MAJOR LEAGUE FISHING title, something about his competitive look will be familiar. He will be fishing in a Nitro boat.

VanDam said he feels "right at home" knowing that Bass Pro Shops and Nitro boats have agreed to become a sponsor of MAJOR LEAGUE FISHING, the recently formed partnership between Outdoor Channel and 24 of the world's best anglers. Bass Pro Shops and MAJOR LEAGUE FISHING announced the sponsorship today.

"I've had a great relationship with Bass Pro Shops and Nitro. And I'm happy they're on board as we begin Major League Fishing, which I see as one of the most creative and challenging ventures that our industry has ever seen," said VanDam. "I think it's a perfect fit to have Bass Pro Shops as part of Major League Fishing."

MAJOR LEAGUE FISHING's first event, the CHALLENGE CUP, took place November 6-11 on Lake Amistad near Del Rio, Texas. The Lake Amistad event debuted the league's innovative format that allows anglers to compete with no limit on the number of legal fish they can catch and weigh. Competitors were not allowed to begin competition with stored, user-generated GPS waypoints, and were not allowed any practice time. The anglers also were equipped with real-time leader boards in their boats, which showed where they ranked in the standings at all times.

Bass Pro Shops and Nitro provided No. 1-selling Z7 bass boats for the first event.

"We are thankful for the opportunity for our company to be a part of Major League Fishing and this exciting new concept in competitive bass fishing," stated Bass Pro Shops/Tracker Marine founder Johnny Morris. "I'm looking forward to watching the competition."

MAJOR LEAGUE FISHING Commissioner Don Rucks said he is delighted to welcome "perhaps the largest, single most influential brand name in the fishing industry" to the league.

"Bass Pro Shops is an outstanding company, and it is an honor to bring their vast resources and good name to MAJOR LEAGUE FISHING," Rucks said. "We believe we have a great product to offer, and nothing could please us more than knowing that we have a partner like Bass Pro Shops that supports and help us deliver our product to sports fans across the country."

The CHALLENGE CUP presented by Busch Beer will be offered to the public via a web-based pay-per-view broadcast early in 2012, and will be aired on Outdoor Channel beginning in April 2012. Details of pay-per-view programming will be announced in December.

About Bass Pro Shops®:
Bass Pro Shops® operates 58 retail stores in 26 states and Canada visited by over 112 million people annually. Bass Pro Shops® also conducts an international catalog and internet retailing operation, American Rod & Gun® wholesale division sells to over 7,000 independently owned retail stores worldwide. Outdoor World® Incentives also sells Bass Pro Shops® gift cards through over 132,000 retail outlets across America. The Bass Pro Shops® restaurant division with 28 locations. The company's Tracker Marine Group® (www.trackerboats.com) manufactures and sells Tracker®, Nitro®, SunTracker®, Tahoe®, Grizzly® and Mako® boats through Bass Pro Shops® retail stores and over 400 dealers worldwide. The Resort Group (www.bigcedar.com) includes Big Cedar Lodge® and other resort properties including restaurants and golf courses. For more information regarding Bass Pro Shops® store locations, products or special events, please visit www.basspro.com. To request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at http://www.facebook.com/bassproshops.

About MAJOR LEAGUE FISHING
MAJOR LEAGUE FISHING is a partnership of 24 of the world's most talented, influential professional bass anglers and the Outdoor Channel. For more information about the new game, with new rules and no limits, visit: www.majorleaguefishing.com.

About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.

SOURCE Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc.

CONTACT: Nancy Zachary, Brainerd Communications Inc., +1-212-986-6667, nancy@braincomm.com; Randy Coleman, Communications Director, MAJOR LEAGUE FISHING, +1-304-546-1358, rcoleman31@yahoo.com; Larry L. Whiteley, Bass Pro Shops/Tracker Marine, Manager of Communications, +1-417-873-5022, lwhiteley@basspro.com

Web Site: http://www.outdoorchannel.com

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