'The X Factor' and Pepsi Introduce Fan-Selected Pepsi Choice Performance

'The X Factor' and Pepsi Introduce Fan-Selected Pepsi Choice Performance

Fans to Help Select Elements of Special Ensemble Performance on THE X FACTOR Live Results Show Wednesday, November 23, on FOX

PURCHASE, N.Y., Nov. 16, 2011 /PRNewswire/ -- Pepsi and THE X FACTOR have introduced "Pepsi Choice Performance," a new partnership element allowing fans to help select details of a special ensemble performance by the finalists on THE X FACTOR live results show on a special night, Wednesday, Nov. 23 (8:00-9:00 PM ET live/PT tape-delayed), on FOX.

With the introduction of this fan-friendly element, viewers now will have the ability to help select certain aspects of the "Pepsi Choice Performance" including songs, wardrobe style, dance style and special effects. In addition, there will be a special "creative suggestion box" that will enable fans to offer other ideas to be considered by the show's producers.

"Pepsi is allowing fans of THE X FACTOR to give their creative input on what they want to see from these terrific acts," said Frank Cooper, CMO Global Consumer Engagement, PepsiCo. "This is a great opportunity for our fans to really become involved in the show at an even deeper, more engaging level."

Fans can voice their choice at the "Pepsi Choice Performance" page at www.facebook.com/pepsi, www.pepsi.com and www.TheXFactorUSA.com now through Friday, Nov. 18, at which time THE X FACTOR team will begin to bring to life what the show's fans want to see from the remaining acts.

Tune in Wednesdays (8:00-10:00 PM ET live/PT tape-delayed) and Thursdays (8:00-9:00 PM ET live/PT tape-delayed) to THE X FACTOR as the remaining acts, with the help of judges Simon Cowell, Paula Abdul, L.A. Reid and Nicole Scherzinger, battle it out for America's votes, THE X FACTOR title, a $5 million dollar recording contract with Syco/Sony Music and an iconic Pepsi commercial. Visit THE X FACTOR at www.TheXFactorUSA.com, for up-to-the-minute news, videos and information. Become a fan of THE X FACTOR on Facebook at www.facebook.com/TheXFactorUSA. Follow the series on Twitter @TheXFactorUSA and join the discussion at #XFactor.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

About THE X FACTOR

THE X FACTOR was created by Syco Television and is produced by Syco Television and FremantleMedia North America. Rob Wade and Siobhan Greene are executive producers for Syco Television. Cecile Frot-Coutaz, Richard Holloway and Andrew Llinares serve as executive producers for FremantleMedia North America.

THE X FACTOR has aired in over 25 territories including Australia, Belgium, France, Colombia, The Netherlands, Russia, Spain, Turkey and the UK. The show was the number 1 program in the UK with a peak audience of 17.7 million viewers, with the final achieving a peak audience of 21 million and a 65% audience share. The format has also been the No. 1 program in Denmark for the last four years, watched by 40% of the population. In 2010, THE X FACTOR was the No. 1 program in Hungary, the No. 1 entertainment show on VOX in Germany, and the No. 1 program in Finland for young adults (15-34). In 2009, THE X FACTOR was the No. 1 entertainment program for young adults (15-34) on W9 in France, the No. 1 entertainment show in Greece for Antenna and in Italy on Rai2, and the No. 1 program in The Netherlands on RTL4 for young adults (20-34). In some markets, THE X FACTOR has increased the channel average demographic by up to 250%.

The format has received numerous honors worldwide, including three BAFTA awards, numerous NTA awards and the coveted Rose d'Or. In the U.K., an unprecedented 1.5 million iTunes downloads were made from THE X FACTOR contestant performances in 2010. Globally, more than 100 million records have been sold by artists launched through the series, including over 90 No. 1 singles and albums and 150 Top Ten records.

SOURCE Pepsi

Pepsi

CONTACT: Melisa Tezanos of PepsiCo Beverages, +1-914-253-2599, melisa.tezanos@pepsico.com; or Scott Floyd of PMK*BNC, +1-310-854-4784, Scott.floyd@pmkbnc.com; or Ann-Marie Thompson, Global Head of Media, +1-310-435-1034, Ann-Marie.Thomson@sonymusic.com, or Melanie Pritchet, +1-713-306-1472, melanie.pritchett@sonymusic.com, both of Syco Entertainment

Web Site: http://www.pepsico.com

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