Schurz Communications Expands Its Contract With Rentrak

Schurz Communications Expands Its Contract With Rentrak

--Rentrak Adds Roanoke and Springfield, Missouri and Renews Wichita TV Stations to Schurz Communications Contract for Rentrak's TV Ratings Currency--

PORTLAND, Ore., Nov. 29, 2011 /PRNewswire/ -- RENTRAK CORPORATION (NASDAQ: RENT), the leader in census-based, multi-screen media measurement serving the advertising and entertainment industries, today announced two new markets and four new stations have been added to Schurz Communication's StationView Essentials contract. Joining the Rentrak client roster are WBDJ (CBS) in Roanoke, Virginia as well as KSPR (ABC), K15CZ (CW) and KYTV (NBC) in Springfield, Missouri. The agreement also renews the StationView Essentials subscription for KWCH (CBS), KSCW (CW) and KDCU (Univision) in Wichita, Kansas.

Schurz Communications is a privately-owned communications company with a national portfolio of newspapers, television and radio stations and cable systems.

"We've seen first-hand the value that Rentrak's audience information delivers to our sales and programming teams," said Marci Burdick, Senior Vice President, Schurz Communications. "With Rentrak's success in Wichita, it was an easy decision to support our Roanoke and Springfield stations in adding Rentrak services."

"Rentrak offers representative and stable viewing information across thousands of homes in our market," said Joan Barrett, President and General Manager, KWCH Wichita. "We've been especially pleased with the customer service that Rentrak offers and we are excited about the auto ownership information that Rentrak provides with this new agreement."

"Schurz Communications in Wichita was Rentrak's first TV station client when we launched two years ago and it is particularly gratifying to be expanding our relationship into additional markets," said Steven Walsh, Rentrak's Senior Vice President, Local Market Sales.

As the television ratings census-based currency, Rentrak provides daily measurement of all TV networks in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates information from over 19 million televisions.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:

Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

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SOURCE Rentrak Corporation

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Rentrak Corporation

Web Site: http://www.rentrak.com

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