MultiVu Video Feed: 2011 SALVATION ARMY THANKSGIVING DAY RED KETTLE CAMPAIGN TO KICK OFF WITH A BANG AT DALLAS COWBOYS STADIUM

MultiVu Video Feed: 2011 SALVATION ARMY THANKSGIVING DAY RED KETTLE CAMPAIGN TO KICK OFF WITH A BANG AT DALLAS COWBOYS STADIUM

ENRIQUE IGLESIAS TO PERFORM NATIONALLY TELEVISED HALFTIME SHOW DURING COWBOYS THANKSGIVING DAY GAME TO SUPPORT 120TH CAMPAIGN ENRIQUE IGLESIAS AT DALLAS COWBOYS THANKSGIVING DAY GAME!

NEW YORK, November 23 /PRNewswire/ -- Jerry Jones, owner of the Dallas Cowboys and Commissioner William Roberts, Salvation Army National Commander, announce the 2011 Red Kettle Campaign on this, the 120th anniversary of The Salvation Army Red Kettle Campaign.

Pop superstar Enrique Iglesias will be the featured performer for The Salvation Army's 15th annual Red Kettle Kickoff during halftime of the Dallas Cowboys Thanksgiving Day game against the Miami Dolphins on November 24, 2011 on CBS starting at 4:15 PM ET.

The iconic Kettle Campaign is the largest and longest running fundraiser of its kind and raised a record $142 million in 2010, with more than $1.4 billion raised since the Dallas Cowboys Thanksgiving Day partnership began. To celebrate the 15th anniversary of this partnership, The Salvation Army is encouraging supporters to become online bell-ringers by signing up to host an Online Red Kettle at http://www.onlineredkettle.org. The program allows individuals and organizations to host their own "virtual" red kettle on their personal, group or company website. Last year, Online Red Kettles raised nearly $2 million and the Army hopes to raise $3 million this year.

For more information visit http://www.salvationarmyusa.org

SATELLITE FEED:

Thursday, November 24th, 2011
10:30 AM - 10:45 AM ET
Galaxy 19
Transponder 10
C-Band
Downlink Freq. 3900 Horizontal

NEWS: Enrique Iglesias To Kick Off 120th Anniversary Of Salvation Army Red Kettle Campaign

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG4, contact information and more available at: http://multivu.prnewswire.com/broadcast/52626/press.html

SOUNDBITES:

* Jerry Jones, Owner, Dallas Cowboys

* William Robert, Salvation Army National Commander

* Enrique Iglesias

* Major George Hood, National Community Relations and Development Secretary for The Salvation Army

* Charlotte Jones Anderson, Dallas Cowboys' executive vice president of brand management and Chairperson of The Salvation Army's National Advisory Board

B-ROLL INCLUDES:

* New Credit Card Swipe for Donations footage

* Concert Footage

* Dallas Cowboys Cheerleaders

* Red Kettle

* Children benefiting from The Salvation Army

VIDEO PROVIDED BY: The Salvation Army

CONTACT:
FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL:
MultiVu Media Relations, 1-800-653-5313 EXT. 3

Video: Hard copy requests, downloadable MPEG4, contact information and more available at:
http://multivu.prnewswire.com/broadcast/52626/press.html

Web site:
http://www.salvationarmyusa.org

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