RealNetworks and nToklo Partner to Bring Personalisation to Online Music Discovery in Europe

RealNetworks and nToklo Partner to Bring Personalisation to Online Music Discovery in Europe

LONDON, October 4, 2011/PRNewswire/ --

Real Music On-Demand now comes with Personalised
Recommendations and Social Discovery

RealNetworks [http://www.uk.real.com ] Ltd, the digital entertainment
services company, and online social commerce experts, nToklo, today
announced the integration of nToklo's personalised recommendation platform
and social discovery tools into RealNetworks' white label Music On-Demand
service across Europe.

Music On-Demand is a mobile entertainment platform offering a
comprehensive and highly scalable digital music service to some of the
world's largest mobile operators. To date, subscribers in Europe have been
able to download music tracks over the air (OTA) or to their computer - and
then transfer that music across their mobile phone, PC, tablet, netbook, and
MP3 player. However, with the introduction of nToklo's suite of products,
users of the Music On-Demand service will now benefit from the addition of
highly relevant, personalised music and artist recommendations.

nToklo's sophisticated algorithms and data tracking techniques will
enable Music On-Demand users to tap in to their online social communities
allowing them to share their own opinions whilst, at the same time, viewing
the recommendations and reviews of their online peers.

"We are delighted to be partnering with nToklo in Europe to enhance our
overall white label music service experience. Our vision for Music On-Demand
has always been to deliver a service that drives shared success with our
operator partners and supports them in enhancing their brand and
entertainment catalogues with a profitable, popular service," said Ken
Murphy, General Manager, RealNetworks Europe. "RealNetworks white label
music service has been helping operators to successfully deliver digital
music to their subscribers, wherever they want it, whenever they want it,
for many years now, but the integration of nToklo's product suite will now
help users to connect with the service in a new simple and enjoyable way,
which will inevitably increase subscriber stickiness and drive revenues."

Gareth Mee, CEO, nToklo, added, "We're very excited about working with
such a well-regarded and established brand as RealNetworks. We have some
unique technology and collaborative algorithms that rely on users and
community behaviour, which will help to reduce overheads and costs on
curated metadata and taxonomy - a real problem across multiple content
providers. In addition, it will make the content discovery process more
intuitive and relevant to the end user, offering them a far more
satisfactory online experience - one which they'll be more likely to share
and return to."

About Real Networks Ltd

RealNetworks creates innovative applications and services that make it
easy for people to connect with and enjoy their digital media. RealNetworks
invented the streaming media category in 1995 and continues to connect
consumers with their digital media both directly and through partners,
aiming to support every network, device, media type and social network.
RealNetworks corporate information is located at
http://www.realnetworks.com/about-us.

About nToklo

nToklo's market-leading Social Gateway tools and groundbreaking
Recommendations Engine are designed to help online retailers sell more by
empowering consumers to share their in-store shopping experience with peers
and friends - whilst they shop.

Founded in 2009 by ITHR Consulting in London, nToklo passionately
believe in making online commerce truly social and that, by doing so,
retailers can create a more personal and meaningful experience for their
customers, attracting more visitors, ensuring that they come back for more,
and - ultimately - making it easier for customers to spend money on their
sites.

For more information, please visit http://www.ntoklo.com or follow
them on Twitter @ntoklo

Source: RealNetworks Ltd

Rachael Parker or Helen Gough, +44(0)207-751-4444, real@miliberty.com, both for RealNetworks; or Simon Judges, +44(0)207-484-6288, or +44(0)7949-138017, simon@if-communications.com, for nToklo

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