Stock Up for Hunting Season With Outdoor Channel's 5th Annual "Gear Up and Go!" Sweepstakes

Stock Up for Hunting Season With Outdoor Channel's 5th Annual "Gear Up and Go!" Sweepstakes

Network Unveils Month-Long Sweepstakes with Daily Prizes and the Ultimate Grand Prize - An Outdoorsman's Dream Trip to Colorado

TEMECULA, Calif., Sept. 29, 2011 /PRNewswire/ -- Outdoor Channel, America's Leader In Outdoor TV, today announced the launch of its fifth annual "Gear Up and Go!" national sweepstakes. This year's highly-anticipated cross-platform promotion runs from October 1st through October 31st - just in time to kick off hunting season. Gear Up and Go! is filled with an array of giveaways worth thousands of dollars that have been furnished by numerous Outdoor Channel advertising partners.

Throughout October, the network, by way of on-air spots, will encourage its viewers to enter the sweepstakes for the chance to win daily and grand prizes via OutdoorChannel.com. From the main site, entrants can click through to a dedicated Gear Up and Go! microsite, which features participating sponsors and a full listing of the prizes that are up for grabs. To further engage with audiences about the sweepstakes, Outdoor Channel will incorporate the use of its social media platforms, such as Facebook, Twitter and YouTube.

"Each year, Gear Up and Go! garners rave reviews from our local affiliate partners, sponsors and viewers, and we are certain that this year's marketing promotion will continue to drive enthusiasm and interaction across Outdoor Channel's broadcast and digital platforms," said Jeff Schmal, Vice President of Marketing and Research, Outdoor Channel. "Designed to fuel local ad sales efforts and drive new affiliate opportunities, Gear Up and Go! seeks to usher in the hunting season by celebrating the outdoors with our loyal viewers and other enthusiasts."

More than 150 participating cable systems nationwide, representing more than 15 million subscribers, have signed on for the promotion. Outdoor Channel has provided affiliate participants with marketing materials, such as taggable cross-channel sweepstakes spots and local ad sales vignettes, that offer viewers tips on how to make the most of fall outdoor activities and the right kinds of outdoor gear needed for those outdoor pursuits.

Since the inception of Gear Up and Go!, Outdoor Channel has enrolled over 575,000 consumers and the initiative has netted Outdoor Channel nearly $25 million in cross channel spot value. In 2010 alone, the promotion attracted nearly 140,000 viewer enrollments. Affiliates can find more information about the initiative on http://affiliates.outdoorchannel.com/.

Notable 2011 Gear Up and Go! prizes include prize packages from KIWI, Plano, PRADCO, Primos and Russell Outdoors. The Outdoorsman's Dream Trip grand prize includes a 5 days and 4 nights adventure trip filled with excursions and activities for the winner and his/her guest.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America's Leader In Outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.

SOURCE Outdoor Channel

Outdoor Channel

CONTACT: For Company: Tom Hornish, Chief Operating Officer, +1-951-699-6991, ext. 104, thornish@outdoorchannel.com; or For Media: Nancy Zakhary, Brainerd Communicators, Inc., +1-212-986-6667, nancy@braincomm.com

Web Site: http://www.outdoorchannel.com

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