Reaction to Casey Anthony-Inspired Documentary Causes I Wanna Be On to Rethink Future Development and Distribution Strategies

Reaction to Casey Anthony-Inspired Documentary Causes I Wanna Be On to Rethink Future Development and Distribution Strategies

NEW YORK, Sept. 28, 2011 /PRNewswire/ -- I Wanna Be On®, the innovative social media research and production company, is reevaluating its development and distribution models in light of reaction to its suspended documentary project, entitled "What Was I Thinking", inspired by the Casey Anthony trial.

The documentary was developed to increase awareness of Borderline Personality Disorder and its impact on families and children, but producers considered the timing of the Casey Anthony trial and potential backlash on film participants in suspending the production.

Vincent Presti, the CEO of I Wanna Be On, has received numerous comments from the public regarding this project and concluded that I Wanna Be On will benefit from a revised production strategy that focuses on identifying underreported social phenomena and increasing awareness through developing narratives from social media platforms and distributing content through both traditional and Internet media.

"We are currently developing a slate of informative and entertaining documentaries that will utilize Internet casting campaigns and require our company to revise its website and online strategy," noted Presti.

Documentaries under consideration include diverse topics that will begin to build audiences through innovative websites that will evolve into other media platforms.

According to Presti,

"It is imperative we generate attention on our forthcoming production slate prior to revealing details about the underlying business strategy and finalizing our financing and co-production deals. We are dedicated to pioneering new media projects that help identify and propose solutions for constructive debates, while generating maximum social awareness regardless of high-profile celebrity involvement."

About the Company

Founded in 2006, I Wanna Be On® is a pioneering empowerment media organization. Our first-look deal with CBS Eye Two Productions to develop legal-themed reality programming evolved into an Internet media enterprise focused on helping individuals and businesses improve their ordinary routines through imaginative, problem-solving exercises.

Professor Vincent Presti, Founder and CEO, was a former associate at Wilson Sonsini in Palo Alto and Director of Business Operations at Roundabout Theatre Company in New York City.

For additional information, you can visit www.iwannabeon.com, send an e-mail to press@iwannabeon.com, or contact Vincent Presti directly at 212 924 3901 or 212 242 1927.

SOURCE I Wanna Be On

I Wanna Be On

Web Site: http://www.iwannabeon.com

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