Moshi Monsters Launches Moshi Music Label

Moshi Monsters Launches Moshi Music Label

LONDON, September 12, 2011/PRNewswire/ --

Lady Goo Goo Kicks Off With Launch of First Ever Moshi Music

Single - "The Moshi Dance" - Available from iTunes September 18th

- With Photo

Moshi Monsters' pint-sized superstar looks set to follow in the
footsteps of Bob the Builder and Mr. Blobby by moving from small screen to
the top of the charts. Lady Goo Goo is an animated sensation and heroine of
the global kids' phenomenon Moshi Monsters, which now has over 50 million
registered users worldwide (including one-in-two kids in the UK aged 6-12).

Lady Goo Goo's debut single, 'The Moshi Dance' will be available for
download on iTunes from September 18th with ambitions for a number one chart
position. The official single is being launched by popular demand following
Lady Goo Goo's massive success on YouTube, where the 'The Moshi Dance' video
is pulling in around 1m views a month. The video is currently on over 3m
hits - eclipsing established artists including Will Young (his Jealousy
video has 793,880 views), The Wanted (Glad You Came has clocked up 937,045
views) and Jedward (the video for Bad Behaviour has received 1,107,850 views
to date)*.

On the basis of Lady Goo Goo's monster success, Moshi Monsters is
launching its own music label to back its characters' musical exploits. The
label has already signed hopefuls including Dustbin Beaver, 49 Pence,
Broccoli Spears, Hairosniff and Avril Le Scream from whom future releases
are expected. There is also a Moshi Music album on the cards for release
later this year.

Creator of Moshi Monsters and CEO of Mind Candy, Michael Acton Smith
said: "We released the Lady Goo Goo music video on YouTube as a bit of an
experiment and were amazed at the response and how fast it spread. Kids
loved it so we thought it would be smart to release it and are developing
many more tracks."

Each Moshi Music track and supporting video will be developed to offer
both parents and children a combination of awesome visual content, character
back-stories, silliness and fun.

For further information on Lady Goo Goo's debut track, 'The Moshi Dance'
visit http://www.moshimusic.com/ladygoogoo or her Facebook page
http://www.facebook.com/LadyGooGooOfficial

* YouTube stats as of 12 September 2011

Notes to Editors:

ABOUT MIND CANDY

Mind Candy is the online games developer and entertainment company
behind the hit global children's brand Moshi Monsters. The company was
founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who
previously founded Firebox.com. For further information visit
http://www.mindcandy.com

ABOUT MOSHI MONSTERS(TM)

Moshi Monsters is an online world for boys and girls aged 6-12. The site
is filled with exciting characters, educational puzzles, nurturing play
patterns, customization tools and a social layer so kids can share, show-off
and communicate with their friends in a safe environment - similarly to the
way adults interact on Facebook.

Children choose from one of six virtual pet monsters - Furi, Poppet,
Diavlo, Zommer, Luvli and Katsuma - that they can create, name and nurture.
Once their pet has been customized, players can navigate their way around
Monstro City, taking the daily puzzle challenge to earn 'Rox' (virtual
currency), playing games, solving Super Moshi Missions, personalizing their
room, showing off their artwork, reading stories and communicating with
friends in a safe environment.

Since its launch in 2008, the site has accumulated over 50m registered
users worldwide.

Following its huge online success, Moshi Monsters has exploded from its
online base into the real world with an array of physical product offerings
including best-selling toys, books, membership cards, trading cards and much
more. Moshi Magazine launched in February 2011 and is now the largest UK
kids title in the UK!...and there's loads more to come with Moshi TV, Moshi
Live and Moshi Music currently in development!

For more information visit http://www.moshimonsters.com

ABOUT MICHAEL ACTON SMITH - CEO, MIND CANDY

Michael Acton Smith is CEO and founder of Mind Candy. The company
created Moshi Monsters, which now has over 50m registered users worldwide.
Mind Candy's first project was trans-media puzzle game PerplexCity, which
played out across various media platforms. Prior to Mind Candy, Michael
co-founded Firebox.com [http://firebox.com ] (online gadget and gift
retailer), Berwickstock (boutique music festival) and Second Chance Tuesday
(events to connect technology investors with entrepreneurs).

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net
or viewed at http://www.mediapoint.press.net or
http://www.prnewswire.co.uk.

Source: Moshi Monsters

For further information: Nicola Duarte, Head of PR, Mind Candy, nicola@mindcandy.com, T: +44-(0)207-501-1926, M: +44-(0)7810-354 103, Twitter: @nics_duarte

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