Miso Connects Social TV to DIRECTV

Miso Connects Social TV to DIRECTV

For the first time, a social TV app is synchronized to the viewing experience

SAN FRANCISCO and EL SEGUNDO, Calif., Sept. 1, 2011 /PRNewswire/ -- Miso (www.gomiso.com), the creator of the most connected social TV platform, and DIRECTV, the world's largest pay TV service, today announce the launch of the first social TV app synchronized with television viewing, enabling real-time social features that change based on what you're watching. Miso's second-screen experience introduces the first social television app that takes advantage of DIRECTV's HD set top boxes' unique ability to communicate with mobile and tablet apps over the customer's home network.

The new integrated iPhone app is available today for free on the App Store at: http://itunes.apple.com/us/app/miso-movie-sharing-on-facebook/id352823603?mt=8. The app shows you what's on TV and, as you switch the channel, changes with it. No longer do you have to manually search to share what you are watching - just tap and share as you watch. All that is required is that a phone is on the same Wi-Fi network as your DIRECTV Internet-enabled receiver.

"The integration of Miso's social TV app adds another dimension to the viewing experience and supports DIRECTV's strategy to assist customers in discovering television shows, sports and movies through their friends and social connections," said DIRECTV CTO Romulo Pontual.

As mobile increasingly becomes the go-to device in everyone's home, integrating it into the consumer's TV viewing habits is becoming as natural as working a TV remote. By synchronizing the second screen with live, time-shifted and on-demand content and introducing social features, Miso is enabling the most comprehensive social TV experience.

"Our partnership with DIRECTV is a big step toward delivering a truly connected home experience because, for the first time ever, a social TV app will enable viewers to easily share what they're watching, as they're watching it," said Somrat Niyogi, CEO of Miso. "DIRECTV is a leader in providing innovative entertainment and we're excited to be working with them to deliver this industry first. This is just the first of many new partnerships we'll announce in the coming months."

A video of the app and a high-resolution screenshot are available at: http://gomiso.com/directv.

About Miso:

Miso is the creator of the industry-leading social TV platform. Used by entertainment leaders that include Fox, Showtime, NBC, TNT, Starz, QVC and Comedy Central, Miso makes watching TV more social and more fun. With Miso, users can easily share what they are watching with their friends, post to social networks, and connect with other fans around the shows they love. Miso is funded by Google Ventures, Hearst Interactive Media and leading angel investors, and is headquartered in San Francisco.

More information about Miso is available at: www.gomiso.com. Follow @gomiso on Twitter.

Media Contact for Miso:
Mark de la Vina
Consort Partners
miso@consortpartners.com
Tel: +1 415 282 4795

About DIRECTV:

DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 30 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.4 million customers access to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET(TM), Emmy-award winning technology and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 10.6 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.DIRECTV.com.

Media Contact for DIRECTV:
Robert Mercer
DIRECTV
rgmercer@directv.com
Tel: +1 310 964 4683

SOURCE Miso

Miso

Web Site: http://www.gomiso.com

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