Barix IP Audio Solution Delivers Retail Radio Program to 300 Penny Market Italy Stores

Barix IP Audio Solution Delivers Retail Radio Program to 300 Penny Market Italy Stores

ZURICH, September 7, 2011/PRNewswire/ --

Barix announces a major in-store media win that encompasses the rollout
of an IP audio system to 300 retail stores in Italy to enhance the shopper
experience.

Penny Market Italy, a leading discount chain in Italy, is delivering
music, advertisements and unique national-scale promotions to all 300 stores
through "Penny FM," a live audio program stream that acts as a branded
retail radio station. Barix Audio over IP solutions support reliable
distribution of the stream to the individual stores, which is broadcast in
real time.

"Penny FM adds a touch of personality to the shopping experience through
dedicated programs tailored to the customer," said Mirko De Dominicis,
Network and Security Manager, Penny Market Italy. "The Barix IP audio
solution improves the image of our stores and makes a positive impact on
staff and customers. Penny FM provides the right balance of entertainment
and information, while increasing point-of-purchase sales and generating new
revenue streams through advertising."

Founded in 1994, Penny Market Italy is a joint venture between the REWE
Group in Germany and the Italian retail chain Esselung. Today, Penny Market
has 300 stores in 10 regions, 2,400 employees and nearly one billion euros
in annual sales. In 2006, REWE Group Austria deployed a Barix in-store media
system to nearly 2,000 supermarkets (MERKUR and BILLA) and perfume stores
(BIPA).

The Barix solution reliably delivers superior audio quality to all
stores without monopolizing network bandwidth. Penny Market Italy uses three
Barix Instreamer encoders and leased lines to send audio streams to a server
farm. Barix Barionet IP control devices build unicast streams for each store
and deliver the streams over an MPLS network. The Exstreamers decode the
streams for playout over their corresponding loudspeakers at each store.

"This Barix IP Audio solution offers significant savings for Penny
Market Italy as it offers reliable, direct connectivity through its existing
IP network infrastructure," said Johannes G. Rietschel, CEO and Founder of
Barix AG. "Network bandwidth costs are minimized, and the lack of media
server and PC infrastructure requirements nearly eliminates maintenance."

"The Barix experience has been very positive, providing Penny Market
Italy with a new winning technology model to support the retail environment,
which is in constant evolution," added De Dominicis.

For more information please visit http://www.barix.com.

Source: Barix

Brian Galante, +1-570-425-2315, brian@dimensionpronline.com

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