Patron XO Cafe Rocks the Up-and-Coming Band Scene

Patron XO Cafe Rocks the Up-and-Coming Band Scene

XO Cafe Music Project Gives Unsigned Bands a Chance to Jump Start Their Careers

NEW YORK, July 13, 2011 /PRNewswire/ -- Unsigned bands thirsty for their big break might just get one, thanks to ultra-premium tequila maker Patron. Now through July 21, 2011, Patron XO Cafe coffee liqueur is encouraging bands to submit their acts at apps.facebook.com/xocafemusicproject to receive advice from industry experts, the opportunity to perform at one of Patron's XO Noir music festival after parties and a chance to win their choice of a prize package (promoting, recording or touring support) to help them succeed in the music industry.

To enter, bands can visit theXO Cafe Music Project entry page located on the new Patron XO Cafe Facebook page, which has attracted more than 80 bands and 5,300 fans since the contest began. Bands must then type in their "Bandcamp" user profile name and submit required information, including a link to one of their original songs, affirmation that each band member is at least 21 years of age and 100-500 words about why they deserve to win the Patron XO Cafe Music Project.

"The Patron XO Cafe Music Project is a great way to engage consumers where they socialize," says Jennifer Long, Patron's brand director. "Patron XO Cafe is a brand that enjoys celebrating and supporting music and musicians by immersing itself into the music festival scene. We are thrilled to continue our support by giving deserving bands around the country a chance to showcase their talent and providing them with valuable resources to help them break into the music industry."

To determine the grand prize options, Patron tapped into the underground band scene to understand what resources unsigned bands would value most. Based on musicians' insights, the three grand prize winners will have a choice of the following packages valued at approximately $2,860 each:

-- "On the Road" Touring Kit: Includes prepaid gas and food card, hotel
vouchers, PA system, mixers and cables
-- "In the Spotlight" Promotional Kit: Includes stickers, business cards,
posters, banners and a radio spot
-- "In the Studio" Recording Kit: Includes rehearsal and studio time, a
mixing and mastering session and CD copies

A judging panel comprised of prestigious representatives from SPIN and RCRD LBL will select 100 semi-finalists based on overall creativity, musicianship as well as persuasiveness and appeal of their written submission. Beginning July 25 through August 19, 2011, the public will have a chance to act as "Record Executives" and rate bands through a series of head-to-head song match-ups and consideration of the bands' background and desire to win. The eight bands with the highest scores will move onto the finals where three bands will be selected by the judging panel to win the prize package of their choice.

Winners will be announced in late August 2011.

For official rules, visit http://www.patrontequila.com/xocafebands.html.

About Patron XO Cafe

Patron XO Cafe is an extraordinary blend of ultra-premium Patron Silver tequila and the pure, natural essence of fine coffee. The taste is dry, not sweet as with most low-proof coffee liqueurs. Patron XO Cafe is excellent for sipping, as a premium cocktail ingredient, or as a unique and delicious dessert topping.

About Patron Spirits

Simply perfect in every way, Patron tequila is an ultra-premium luxury white spirit that's delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patron is produced with unparalleled attention to detail. Imported and marketed by The Patron Spirits Company, brands in the portfolio consist of Gran Patron Burdeos, Gran Patron Platinum, Patron Silver, Patron Reposado, Patron Anejo, Patron XO Cafe (coffee liqueur) and Patron Citronge (extra fine orange liqueur), as well as Pyrat Caribbean rums and Ultimat ultra-premium vodka.

For more information, please visit www.patronspirits.com.

SOURCE Patron Spirits

Patron Spirits

CONTACT: Greg Cohen, Patron Spirits, +1-917-714-8237, gcohen@patronspirits.com; or Katelyn Castellano of Publicis Consultants USA, +1-206-819-4894, katelyn.castellano@publicisconsultants.com, for Patron Spirits

Web Site: http://www.patronspirits.com

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