Sarah Jessica Parker Named 2011 Will Rogers Institute's Summer Theatrical PSA Spokesperson

Sarah Jessica Parker Named 2011 Will Rogers Institute's Summer Theatrical PSA Spokesperson

BURBANK, Calif., June 27, 2011 /PRNewswire/ -- The Will Rogers Institute named Sarah Jessica Parker as its 2011 Summer Theatrical PSA Spokesperson. The fundraising campaign, happening in movie theaters across the United States, is a time-honored tradition that began in 1936 and featured James Cagney, Humphrey Bogart and Bette Davis in the first public service announcement.

(Photo: http://photos.prnewswire.com/prnh/20110627/LA26492)

Throughout the summer, movie patrons donate to WRI by giving their spare change, making a special purchase at participating movie theaters or making a one-time donation by texting WRI to 85994. The money that is collected funds pulmonary research laboratories, medical school fellowships, neonatal ventilators for children's hospitals and free educational materials. The summer campaign runs through Labor Day weekend. For more information, visit www.wrinstitute.org or call toll-free 888-994-3863.

About Sarah Jessica Parker

Sarah Jessica Parker is an American film, television and theater actress and producer. She is best known for her leading role as Carrie Bradshaw on the HBO television series "Sex and the City" (1998-2004), for which she won four Golden Globe awards, three Screen Actors Guild awards and two Emmys awards.

Sarah Jessica Parker has also donated her time to charity and was appointed a UNICEF ambassador in 1997. She continues her philanthropic work and commitment to the world's most vulnerable children by actively participating in numerous UNICEF campaigns.

We are proud to have Sarah Jessica Parker add the Will Rogers Institute to her extensive list of good works by agreeing to become our Summer Theatrical PSA Spokesperson.

About The Will Rogers Institute

The Will Rogers Institute is a program of the Will Rogers Motion Picture Pioneers Foundation -- a charity named after one of the greatest humanitarians, philanthropists and entertainers that ever lived, Will Rogers. Originally a hospital for tuberculosis-stricken vaudevillians, The Will Rogers Memorial Hospital became a national training facility for doctors treating patients with tuberculosis and the Will Rogers Institute was created. Currently, the WRI perpetuates the legacy of Will Rogers as a national charitable health program dedicated to the support of research in debilitating lung disorders, medical school training fellowships and the distribution of free health educational materials to the general public; it recently became a national leader in providing life-saving neonatal ventilator equipment to hospitals throughout the United States. For more information, visit www.wrinstitute.org.

Contact:
Todd Vradenburg
Will Rogers Motion Picture Pioneers Foundation
818-755-2324

SOURCE The Will Rogers Institute

Photo:http://photos.prnewswire.com/prnh/20110627/LA26492
http://photoarchive.ap.org/
The Will Rogers Institute

Web Site: http://www.wrinstitute.org

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