Annalect Selects Rentrak for Its Audience Measurement Services

Annalect Selects Rentrak for Its Audience Measurement Services

-- New Analytical Arm of Omnicom Media Group to Use Rentrak's TV Database Currency for Planning and Buying of Television --

PORTLAND, Ore., June 29, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a TV Essentials contract with Annalect. The digital, data and analytics arm of the agency holding company will now have access to Rentrak's census-like TV audience database currency.

Annalect, OMD and PHD will be using the TV Essentials service to augment their internal client analytics for the planning and buying of television. Rentrak's TV Essentials television ratings database currency incorporates data from over 19 million televisions nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available today.

"The future of our business lies in writing a new set of media fundamentals. The Rentrak granular TV data set will be a key driver towards that future," said Scott Hagedorn, CEO of Annalect.

"In an increasingly complex media marketplace; advanced media measurement in the form of robust, granular, comprehensive and stable TV database measurement, is an effective currency for the evaluation and selling of television in a modern marketplace," said Evan Goldfarb,Senior Vice President of Agency Sales, Advanced Media and Information (AMI) division at Rentrak.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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