Gold Class Cinemas Transformed Into New iPic Theaters to Provide Ultimate Escape for All

Gold Class Cinemas Transformed Into New iPic Theaters to Provide Ultimate Escape for All

Movie theater offers more choices, better service for movie lovers

BOCA RATON, Fla., May 12, 2011 /PRNewswire/ -- iPic Theaters, a movie theater providing the ultimate escape in movie going, announced today it is re-opening the company's newly remodeled Gold Class Cinemas locations this month. Offering a night of comfort, selection, service and technology, iPic Theaters' passion for the movies is bringing a premium yet affordable movie experience for everyone.

The re-branded Gold Class Cinemas locations include Austin, Texas; Fairview, Texas; Redmond, Wash.; South Barrington, Ill.; and Bolingbrook, Ill.

"iPic Theaters transforms a typical hectic movie-going experience to one that provides comfort, relaxation and choices, and we take pride in providing quality services and unique food and beverages for a great night out," said Mark Mulcahy, vice president of marketing, iPic Theaters. "We are evolving the Gold Class Cinemas concept into one that provides more choices, more accessibility for better enjoyment for all. We continue to be exceedingly pleased with the reaction from consumers about our unique concept. We hear time and again that we truly provide the ultimate escape."

Fresh New Options

Guests of iPic Theaters will see the biggest change is in the options offered, allowing guests to choose the way they want to experience their movie.

-- Comfort: iPic Theaters offers two levels of reserved stadium seating
with unobstructed views. Premium Plus seating offers reclining chairs,
pillows and blankets, popcorn and in-cinema service for the first 20
minutes. Premium seating offers extra comfortable large leather chairs
with small tables for eating in-cinema. Complimentary valet is also
available for all guests where available.
-- Selection: Choose from an extensive food and drink selection and
select-and-serve own wine by the glass in iPic's wine towers, in select
locations.
-- Salt Ultra Lounge offers drinks as fresh as the food served with a
cocktail menu crafted by iPic Theater's certified mixologist. Salt
provides great nightlife atmosphere, whether for a drink before or
after a movie or just to hang out.
-- Tanzy Express, iPic's answer to the ultimate concession stand,
offers fresh food prepared daily with prime, quality ingredients,
with easy-to-eat choices including beef filet sliders, lemon grilled
chicken skewers and ice cream sandwich.
-- Service: Guests can choose as much or as little service as they please
with online reserved seating (members get a discount for booking in
advance online), free valet parking (where available), guest service
area, hospitality grade-staff to help guests select a wine to pair with
their food choice and more.
-- Technology: iPic Theaters brings the latest technology with online
reserved seating at www.ipictheaters.com, all digital projection,
state-of-the-art sound, automated ticket pick up at site or print at
home, studio-preferred 3D technology and the latest in technology for
both the hearing and visually impaired.

Summer Blockbusters

iPic Theaters provides the ultimate escape for local movie lovers, and over 3,000 guests have been reserving their seats for some of the top summer releases such as "The Hangover Part II," "Green Lantern 3D," "Bridesmaids" and "Pirates of the Caribbean: On Stranger Tides 3D." By reserving their seats for these movies today at www.ipictheaters.com, movie lovers will not have to hassle with sold-out shows and last-minute ticket purchasing.

More than 250,000 movie lovers have joined the company's free membership program, reaping the benefits membership including Tuesday half price menu items, free ticket to celebrate your birthday, discounted ticket prices, pre-sale alerts for the hottest blockbuster movies and additional rewards through out the year for your loyalty.

iPic Theaters acquired Gold Class Cinemas in October 2010 to build on the opportunity of providing this type of movie-going experience for everyone. With iPic Theaters, we are able to expand our reach to new markets and offer more for our most loyal - and new - members.

For more information about iPic Theaters and movie listings, visit www.ipictheaters.com. Follow on Facebook at www.facebook.com/ipictheaters and Twitter at www.twitter.com/ipictheaters.

About iPic Entertainment

Boca Raton, Florida-based iPic Entertainment is a developer and operator of entertainment destinations, operating unique venues that include premium movie theaters, restaurants and stylized bowling centers. iPic Entertainment operates seven theaters with 51 screens in Arizona, California, Illinois, Texas, Washington and Wisconsin. Visit us on the web at www.ipictheaters.com and www.salttheclub.com.

SOURCE iPic Theaters

iPic Theaters

CONTACT: Jacqi Moore Richardson, +1-972-341-2514, jmoore@golinharris.com

Web Site: http://www.ipictheaters.com/

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