Heineken and the Tribeca Film Institute Partner in Support of American Latino Filmmakers

Heineken and the Tribeca Film Institute Partner in Support of American Latino Filmmakers

Heineken Voces Grant established to help Hispanic film and video artists living in the U.S. gain exposure in the industry

NEW YORK, April 25, 2011 /PRNewswire/ -- Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American Latino filmmakers. Heineken Voces is a grant under the Tribeca Film Institute Latin American Media Fund, that will carry the mission of encouraging Hispanic filmmakers to redefine, invent, explore and create visions and stories that reflect their diverse cultures. The grant will further the fund's reach by supporting specifically American Latinos, not only Latin America-based talent.

(Logo: http://photos.prnewswire.com/prnh/20110425/LA88191LOGO)

"At Heineken, we are excited to elevate our partnership with Tribeca to honor the contributions of American Latino filmmakers and give them access to new resources,"said Carolyn Concepcion, Brand Manager of Heineken. "Whether it is through music, art or film, we are proud to develop ways to help emerging talent realize their creative journey. We know there is a need for Hispanic talent in the U.S. to be given the opportunity to showcase and perfect their artistic creations."

The Heineken Voces grantees will be selected by the Tribeca Film Institute Latin American Media Fund selection committee made up of notable talents in the field. Grantees will receive unique one-on-one guidance and consultation from the Tribeca Film Institute, as well as funding to help their film reach completion and enter the marketplace in the best possible position. Submissions for the 2012 grant will be accepted in September 2011 via www.tribecafilminstitute.org, and the grantee will need to currently be in production of a feature length film.

"At the Tribeca Film Institute we pride ourselves in creating strong relationships with filmmakers. Through this partnership with Heineken we are able to address the needs of the thriving and talented community of American Latino filmmakers," said Ryan Harrington, Director of Documentary Programming at the Tribeca Film Institute. "We look forward to helping the selected grantees by providing benefits that will include rough and fine cut screenings, notes session, buyer screenings and festival and distribution planning, among many other elements."

Heineken and the Tribeca Film Institute will announce an open call for entries within the coming months. Selection criteria will include project's fulfillment of the mission of the program. All submitted films will be screened and reviewed by a screening committee, who will narrow the selection to ten finalists.

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic(TM) application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

About the Tribeca Film Institute

The Tribeca Film Institute is a 501(c)(3) year-round nonprofit arts organization founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in the wake of September 11, 2001. TFI empowers filmmakers through grants and professional development, and is a resource for and supporter of individual artists in the field. The Institute's educational programming leverages an extensive network of people in the film industry to help New York City students learn filmmaking and gain the media skills necessary to be productive citizens and creative individuals in the 21st century.

SOURCE Heineken USA

Photo:http://photos.prnewswire.com/prnh/20110425/LA88191LOGO
http://photoarchive.ap.org/
Heineken USA

CONTACT: Isabel Griffith, or Andy Checo, both of RL Public Relations + Marketing, +1-212-206-8668, for Heineken USA

Web Site: http://www.tribecafilminstitute.org

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