Customers Will Sing With Joy for $50,000 of Free Concert Tickets From Land O'Frost

Customers Will Sing With Joy for $50,000 of Free Concert Tickets From Land O'Frost

America's Largest Family-Owned Lunchmeat Company Launches "Pick Your Ticket" to Help Customers Celebrate Summer with the Gift of Music

LANSING, Ill., April 25, 2011 /PRNewswire/ --Land O'Frost, the nation's third largest lunchmeat brand, is making its customers want to sing with joy this summer by giving away $50,000 worth of concert tickets through the Pick Your Ticket promotion. An additional 250,000 consumers will receive free Universal Music downloads from music artists, such as hit media sensation Greyson Chance.

Beginning today, specially marked packages of Land O'Frost lunchmeats will include Pick Your Ticket game pieces that might be worth a $250 Ticketmaster Gift Card! Consumers can enter by visiting www.LandOMoms.com and typing in the code on their game piece. Every Monday for eight weeks, Land O'Frost will select 25 winners at random to receive a $250 gift card to Ticketmaster. The total prize value adds up to $50,000. The first drawing will take place on Monday, May 16, 2011 with the entry period lasting until the final drawing on Wednesday, July 6, 2011.

"Summer is a time to relax and have fun. We think that music plays a big part in everyone's summer - from going to concerts to playing your favorite song during a backyard barbeque," said Stephan Williams, Vice President of Marketing for Land O'Frost. "We want to have fun with our customers this summer by giving them the gift of music."

In addition to Pick Your Ticket, consumers can bring the concert home with them by visiting www.LandOMoms.com, taking a quick nine-question survey, and receiving a free music download from Universal for popular songs by hit artists including Greyson Chance. To learn more about Greyson, visit www.greyson-official.com.

Anyone can enter the Pick Your Ticket and Universal Free Music Download promotions; there's no purchase necessary, and drawings happen weekly. For all details and rules visit www.LandOMoms.com.

About Land O'Frost

Land O'Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family owned brand of packaged deli meat in the U.S. Some of the leading products marketed by Land O'Frost include: Land O'Frost Premium® One Pound, the top selling deli pouch in the U.S.; Land O'Frost DeliShaved®, and their ultra premium line Land O'Frost® Bistro Favorites(TM). Information on several additional items can be found on their Web site. The Land O'Frost brand can be found in the supermarkets and mass merchandisers that account for nearly 90 percent of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. Territories. Land O'Frost also manufactures specialty meat products sold to restaurants and major food manufacturers. The company operates three facilities in Lansing, Ill., Madisonville, Ky. and Searcy, Ark. Visit www.landofrost.com for additional information. In 2010, Land O'Frost launched www.LandOMoms.com, www.Twitter.com/LandOFrost and www.Facebook.com/LandOFrost as a part of a broader consumer branding campaign.

SOURCE Land O'Frost

Land O'Frost

CONTACT: Katie Cosgrove, +1-630-315-2968, Katie@hensonconsulting.com, for Land O'Frost

Web Site: http://www.landofrost.com

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