ActiveVideo Networks Execs to Speak at NAB on Benefits of Cloud-Based Approaches for Video Programmers and Broadcasters

ActiveVideo Networks Execs to Speak at NAB on Benefits of Cloud-Based Approaches for Video Programmers and Broadcasters

SAN JOSE, Calif., April 6, 2011 /PRNewswire/ -- ActiveVideo Networks(TM) will discuss how video programmers and broadcasters can harness applications streamed from the network cloud to increase viewer engagement and generate new revenue during multiple sessions at the NAB Show next week at the Las Vegas Convention Center.

In April 12-13 presentations at the Broadcast Engineering Conference and in the Broadband Pit, ActiveVideo executives Jeremy Edmonds and Edgar Villalpando will explain how approaches such as those already available in upwards of 5 million homes can enable the video programming and broadcasting communities to create rich interactive environments that include supplemental content, advertising showcases and iVOD next-generation navigational experiences.

Edmonds, senior director, business development and customer engineering, will present a paper entitled "Embedded TV: Creating a New Digital Ecosystem for Broadcasters" as part of the "Impact of Innovative Technologies" panel (Room S226) at 9 a.m. Villalpando, senior vice president, marketing, will show how iVOD uses intelligence in the cloud to drive multi-platform navigation that leverages personalization, recommendations and social networking during his 2 p.m. session in the Broadband Pit (SU 10502). Villalpando will return to the Broadband Pit on Wednesday, April 13 at 2 p.m. as part of the "Social TV: Follow Friends and Fans to Profit" panel.

"With the transition to digital complete and the footprint of Web-enabled TVs growing, broadcasters can now capitalize on the data-rich characteristics of digital video and the connections from the viewer back to the broadcaster," said Villalpando. "Using cloud-based content development, embedded metadata and the killer app of search and navigation -- the same technologies that have powered the growth of the Web -- broadcasters can build value by inviting engagement with content and advertising at a personalized level."

CloudTV leverages content stored and processed in the network cloud to significantly expand the reach and availability of rich, Web-based user experiences. Content is delivered as a single, adaptable MPEG stream to the CE device, which passes keyclicks from standard remote controls through the CE device to the cloud.

The CloudTV architecture offers a variety of benefits for all stakeholders, including: the ability of rich applications to run uniformly on any digital set-top box, regardless of processing limitations; the elimination of the need for more expensive processing and storage capabilities in the CE device; a "One Platform" approach in which a limitless array of content and applications can be written once and delivered to any device; and the minimization of software bugs by streaming, rather than downloading, content to the TV. For consumers, placing the intelligence in the network, and not in the home, ensures availability of the widest diversity of applications on any cable or CE device, even as technical standards evolve.

About ActiveVideo Networks

ActiveVideo Networks(TM) has created CloudTV(TM), a new apps platform that enables the development and streaming of Smart TV apps to any screen, box, or device. The CloudTV approach of placing the intelligence in the network, not the device, powers an open development and publishing environment for content creators, service providers, and CE manufacturers to quickly and easily create new television experiences for their viewers. CloudTV simply and efficiently allows limitless content -- including TV Apps, web-to-TV apps, personalized iVOD navigation, and social media sharing and recommendations -- to be delivered uniformly to every cable and IPTV set-top, CI+ enabled television, mobile device, and broadband-connected CE device. ActiveVideo Networks is based in the heart of Silicon Valley, with offices in Los Angeles and Hilversum, the Netherlands. For more information, visit www.activevideo.com; find us at www.facebook.com/ActiveVideoNetworks; follow us at www.twitter.com/activevideo; view our videos at www.youtube.com/AVCloudTV.

SOURCE ActiveVideo Networks

ActiveVideo Networks

CONTACT: Paul Schneider, PSPR, Inc., +1-215-702-9784 (Office), +1-215-817-4384 (mobile), pspr@att.net; or Joe Paone, Bee Elevated Communication, LLC, +1-215-495-3235, BeeElevated@gmail.com

Web Site: http://www.activevideo.com

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