Spanish Broadcasting System Appoints Donny Hudson to Vice President of Sales

Spanish Broadcasting System Appoints Donny Hudson to Vice President of Sales

MIAMI, March 15, 2011 /PRNewswire/ -- Spanish Broadcasting System Inc., ("SBS") (Nasdaq: SBSA) is pleased to announce the appointment of Donny Hudson to Vice President of Sales for Spanish Broadcasting System (SBS) -Radio/TV/Digital and Entertainment. Mr. Hudson will be responsible for growing and overseeing the revenue in all of the company's divisions.

At the same time, he will continue to assume his responsibilities as Sales Manager for WXDJ-El Zol 95.7 FM and WRAZ-La Raza 106.3 FM, two of SBS's radio stations in South Florida.

"My appointment of Donny Hudson to a senior leadership role in SBS, represents complete confidence that he will do an excellent job," states Albert Rodriguez, Chief Revenue Officer of SBS's consolidated operations, Executive Vice President and General Manager of Mega TV.

"I feel very proud and excited for Donny; he is and will always be, a great asset to SBS," addsJackie Nosti-Cambo, SBS Forensic Operation Manager & VP/GM Miami & New York Radio Stations.

Donny has been with Spanish Broadcasting System (SBS) since November 2001. Prior to this appointment, he was Sales Manager for WXDJ- El Zol 95.7FM and WRAZ-La Raza 106.3FM in Miami, and Director of Local Sales for WSKQ-Mega 97.9FM and WPAT-Amor 93.1FM in New York. In 2002 he was also overseeing the local sales for WRMA-Romance 106.7FM and WCMQ-Clasica 92.3FM. In 2005 during his tenure as Local Sales Manager for WXDJ-El Zol 95.7FM, the station was ranked as #1 in billing with the highest annual revenue ever achieved by any South Florida radio station.

"We are excited that Donny has earned a well deserved promotion and will be assuming the responsibilities of the newly created Vice President of Sales position. He has a proven track record and a profound knowledge of our business," adds Marko Radlovic, SBS Chief Revenue Officer (Radio Division).

Prior to joining Spanish Broadcasting System (SBS), Hudson worked in sales at HBC for WRTO-98.3FM, WAMR-107.5FM and WQBA-1140AM, and then as General Sales Manager of WRTO-98.3FM. He started his radio career at WSUA-Radio Caracol after graduating from the University of Miami in 1989 with a Degree in Broadcasting. He is a proud Miami native.

Tony Garcia, president of Menda Group Advertising adds, "Donny and I have been working together for more than 20 years now, and aside from being the ultimate professional, he is an incredible person, father and friend. His ability to lead and raw talent to succeed in everything he does, is a testament to his unending dedication to his company, his co-workers and his clients. I am very proud to call Donny my friend, and even more proud to see him achieve this incredible milestone in his professional life."

"I am extremely excited for this opportunity; I will be able to continue to use my experience and relentless drive to grow SBS shares in every market, together with the great team and family that we have at SBS," states Donny Hudson.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com .

www.mega.tv

www.spanishbroadcasting.com

www.lamusica.com

SOURCE Spanish Broadcasting System Inc.

Spanish Broadcasting System Inc.

CONTACT: Betty Del Rio, Director, Marketing and Communications, BDelRio@sbscorporate.com, +1-305-644-4800 Ext 1156, Direct Line: +1-786-470-1656, Fax: 305-883-1269, Cell: +1-305-609-7716, or Vladimir Gomez, Public Relations SBS-Mega TV, +1-305-644-4800 Ext 1517, Direct Line: +1-305-644-4817, Fax: +1-305-883-1269, Cell: +1-786-306-1932, vgomez@mega.tv, both of Spanish Broadcasting System, Inc.

Web Site: http://www.spanishbroadcasting.com

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