Rdio Announces API and Affiliate Program at SXSW

Rdio Announces API and Affiliate Program at SXSW

Developers Can Now Tap Into Almost All Of Rdio.com's Data and Services

AUSTIN, Texas, March 11, 2011 /PRNewswire/ -- Today at South by Southwest, Rdio (www.rdio.com), the unlimited, on-demand social music service from the founders of Skype, announced the public availability of their API and affiliate program. The new API exposes much of the functionality of Rdio.com and gives developers the ability to create web applications that can search, access and play all of the artists, songs, albums, playlists, and top charts in Rdio's catalog of over 8 million songs. Additionally, developers will be able to monetize their applications through Rdio's affiliate program which pays commissions for referring new subscribers and a la carte song downloads.

"Ever since our launch six months ago our API has been our most requested feature," said Todd Berman, VP of Engineering at Rdio. "Developers who have been looking for a way to integrate music into their web applications now have a way to do it easily, legally and accessibly. We're also excited that our subscribers and the public will now be able to access Rdio content all over the web."

Rdio's API is the most robust and full-featured music service API currently on the market and has already been used by several companies including AOL (http://playbyaol.com), Grab.com, Tweetlouder, and The GRAMMY Awards'® MusicIsLifeIsMusic microsite and MusicMapper app. It includes an oEmbed API, REST API, and Web Playback API and gives developers a way to tap into Rdio's full catalog of over 8 million songs, as well as access several Rdio community only features such as the ability to see what's in heavy rotation in your network, follow people whose music tastes you like, check out other people's music collections and modify a personal collection or playlist. Rdio also plans on releasing a playback API for iOS and Android in the future.

The affiliate program will give developers or any publisher linking to Rdio a way to earn revenue by referring new Rdio subscribers or a la cart song downloads. Affiliates can earn two to three percent gross revenue per month for the lifetime of a new subscriber and seven percent gross revenue per song download referred.

To learn more about the API visit http://developer.rdio.com and to become an Rdio affiliate, sign up for a publisher account at http://www.linkshare.com.

Rdio @ SXSW

Additionally, if you are at SXSW, Rdio representatives will be on the ground at Mashery's Circus, Mashimus Lounge on March 11-15 at the Convention Center (http://www.circusmashimus.com/) and at Google's League of Extraordinary Hackers Event on March 13, at Speakeasy, 412 Congress Avenue (http://extraordinary.eventbrite.com/). Please email press@rd.io if you'd like to schedule an interview or see a demonstration of how applications have leveraged our API.

About Rdio

Rdio is an unlimited, on-demand social music service that brings music alive by letting subscribers listen to as many songs as they want, anytime, anywhere, and discover and share new music with friends. Rdio subscribers build and share their online music collections from a catalogue of over 8 million songs and can check out the listening activity, collections and playlists of other users and influencers as well as see what's in heavy rotation in their network, top charts, and newly released albums. Subscribers can access their Rdio on a variety of platforms including web, Mac or PC desktop client, mobile devices such as iPhone, Android, BlackBerry and Windows Mobile 7, and in-home devices like Sonos and Roku. Rdio was founded by Janus Friis, one of the founders of Skype and is funded by Atomico, Janus Friis through his investment entities, Mangrove Capital Partners and Skype. For more information please visit www.rdio.com.

SOURCE Rdio

Rdio

CONTACT: Jeff Koo of Sparkpr, +1-415-321-1866, press@rdio.com, for Rdio

Web Site: http://www.rdio.com/

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