MicroStrategy Adds New Industry Apps to its MicroStrategy Mobile App on the iTunes App Store

MicroStrategy Adds New Industry Apps to its MicroStrategy Mobile App on the iTunes App Store

Telecommunications, Retail, and Casino Apps Demonstrate How Companies Can Manage Their Businesses from an iPad and iPhone

VIENNA, Va., March 15, 2011 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that it has added multiple industry apps to its MicroStrategy Mobile App available on the iTunes App Store. MicroStrategy Mobile enables companies to quickly and easily extend graphs, grids, enterprise reports, and information dashboards to the iPad® and iPhone®.

The free, downloadable MicroStrategy Mobile App comes preconfigured with a series of industry apps that demonstrate how companies can manage their businesses from a mobile device. Each new app displays a wide range of data and allows users to easily navigate the data using the native touch gestures that have become a hallmark of mobile apps. The telecommunications, retail, and casino apps were designed and assembled in just a few weeks using MicroStrategy's powerful app platform. The new industry apps include:

Telecommunications Channel App -To support telecommunications companies in improving customer retention and increasing revenue, this app shows how different product and service channels are used by customers and their impact on revenue. The Telecommunications Channel App enables users to analyze and compare the success of multiple customer revenue channels and touchpoints (e.g., web, in-store, call centers) from an iPhone or iPad. Business users can make rapid, analytically-based decisions, whether in meetings, visiting the customer service center, or standing in the store.

Retail ManagementApp - Retailers face immense pressure to balance inventory levels with in-stock positions while maintaining assortments that are relevant and fresh. Buyers and merchandise managers are constantly on-the-go either in team meetings, on a buying trip, or working on-site with vendors. The Retail Management App enables users to accelerate shipments by evaluating top-selling products, make markdown decisions based on seasonal sell-through, cancel shipments for bottom-selling products, and communicate more effectively with vendors.

Casino Management App - The Casino Management App enables casino operators to view the most important metrics pertaining to the operational performance of their properties from an iPad or iPhone. This app is designed for marketing, operations, finance, and game management personnel to analyze valuable data, including financial performance, gaming activity levels and revenues, daily table and slot performance, entertainment and promotions, and lodging operations.

To download the MicroStrategy Mobile iPad App and explore these new apps, visit http://itunes.apple.com/us/app/microstrategy-mobile-for-ipad/id382821025?mt=8. To download the MicroStrategy Mobile iPhone App, visit http://itunes.apple.com/us/app/microstrategy-mobile/id376256699?mt=8.

"MicroStrategy's mobile app development platform gives companies the flexibility to build rich applications that reflect the specific needs of the users and the unique culture of the company," said MicroStrategy Chief Operating Officer Sanju Bansal. "Unlike other mobile app platforms that only offer fixed formats and limited options, MicroStrategy's platform allows companies to quickly and easily design customized, high performance mobile apps without writing any code."

MicroStrategy Mobile Webcast, March 16:

MicroStrategy will offer a live webcast, "The New Standards for World-Class Mobile BI" on March 16, 2011 to showcase the newest advances in business intelligence. The webcast will feature innovative mobile BI demonstrations; commentary from industry analyst Howard Dresner, Founder and Chief Research Officer at Dresner Advisory Services, discussing the key findings of the Mobile Business Intelligence Market Study; and real-world insights from MicroStrategy customer Edmunds.com on how they are enhancing business value with new mobile strategies. For more information and to register, visit http://www.microstrategy.com/mobile/new-standards-webcast.

More details on MicroStrategy Mobile are available at http://www.microstrategy.com/mobile.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its Website, http://www.microstrategy.com/freereportingsoftware. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform, and MicroStrategy Mobile are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MSTR-G

Contact:
Wende Cover
MicroStrategy Incorporated
703-770-1646
wcover@microstrategy.com

SOURCE MicroStrategy Incorporated

MicroStrategy Incorporated

CONTACT: Wende Cover of MicroStrategy Incorporated, +1-703-770-1646, wcover@microstrategy.com

Web Site: http://www.microstrategy.com

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